ie8 fix
madison

'Street-smart' enterprise architects: EA still too fixated on technology, versus business

By | June 16, 2010, 6:52pm PDT

Summary: Time for business architecture that reflects entire business design, from the point of view of business designers and owners, rather than IT solution delivery. CIOs need to lead the way.

‘Street-smart’ enterprise architects are advocating greater business smarts are needed to make service oriented architecture — and other good enterprise practices — a working reality.

Time for CIOs to lead the way to ‘business architecture’

That’s the synopsis provided by Brenda Michelson, who has been leading the charge to more value-driven business architecture through her work with the EA2010 Working Group, part of the of the SOA Consortium.

Initiatives now underway include establishing and sustaining credibility with business and IT constituents, and focusing more on business outcome rather than business model alignment.

Enterprise architects are supposed to serve as the bridge between IT and the business, speaking the languages of both. However, Brenda and the SOA Consortium folks say EA is still too fixated on technology.

The SOA Consortium outlined the challenges in a white paper, published earlier this year, which effectively spells out the Working Group’s mission.

Currently, the paper states, there is too much of an emphasis of technology concerns at the expense of business understanding, and ultimately, true business enablement, in most enterprise architecture practices. “Successful enterprise architecture practices in the 2010s must give equal emphasis to technology and business concerns. The means for this re-balancing is the elevation, and in some cases initial adoption, of business architecture practices.”

“To reap the benefits of business architecture – business visibility and agility – the business architecture must reflect the entire business design, from the point of view of business designers and owners, rather than IT solution delivery. This point of view begins with business motivations, includes key business execution elements – such as operating model, capabilities, value chains, processes, and organizational models – and transcends information technology representations, such as business services, rules, events and information models.”

Who’s going to lead this effort? The CIO, the paper states, “given his/her unique position to view business plans, business processes, information flows, and technology portfolios across the organization, most often are champions business architecture formalization.”

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
2
Comments

Join the conversation!

Just In

RE: 'Street-smart' enterprise architects: EA still too fixated on technology, versus business
DaljitBanger 27th Jun 2010
I agree with your article in principle and in a utopian world this would be the case ? but in reality Enterprise Architects have to focus on ?aligning the needs of the business with that of the technology landscape of their organisation? as this is their day job.

In essence no matter what your views are on the definition of Enterprise Architecture ? in reality it is the domain of the systems professionals ? whilst EA remains a function of such professionals the word ?Systems? should not be forgotten.
0 Votes
+ -
Master of all domains
bmonster 17th Jun 2010
Enterprise architects are often fixated on technology because it is their core competency. Of course they should have some understanding of the business, especially as it pertains to requirements. I think it's necessary for the architect to know enough to be able to hold meaningful dialog with the business subject matter experts. However, to expect that the architect is also supposed to be a subject matter expert seems to cross lines of division of labor. A product manager usually, in my experience, fills this role. It's hard to be great at everything.
I agree with your article in principle and in a utopian world this would be the case ? but in reality Enterprise Architects have to focus on ?aligning the needs of the business with that of the technology landscape of their organisation? as this is their day job.

In essence no matter what your views are on the definition of Enterprise Architecture ? in reality it is the domain of the systems professionals ? whilst EA remains a function of such professionals the word ?Systems? should not be forgotten.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix
Click Here
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix
ie8 fix