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Will enterprise mashups kill off corporate portals?

By | April 14, 2009, 9:31am PDT

Are enterprise mashups making portals unnecessary?

That’s the view of Michael Ogrinz, author of the recently published work, Mashup Patterns: Designs and Examples for the Modern Enterprise.

Corporate portals — soooo 1999
Corporate portals have been the unending rage since the Web first went commercial in the mid 1990s. However, all these new capabilities for relatively non-tech types to assemble mini-applications on the fly may make it unnecessary for IT to assemble and position corporate portals serving various parts and layers of the enterprise.

As Ogrinz put it:

The mashup phenomenon “threatens the relevance of the corporate portal…. The tools for these mini-applications have become easier to use and more familiar to a broader audience. If enterprise mashups are the path to user-created data and widget platforms are the environment for presenting the information, the combination of the two represent the death knell for the corporate portal.”

Ogrinz says that corporate portals were fine for their time, but often only served the lowest common denominator of end users — “which explains why most corporate portals typically confine themselves to broadcasting company news, managing health and benefits information, and tracking the holiday calendar.”

He even considers personalization, a feature that came along later in the portal’s history, as a “desperate attempt to address this shortcoming.” The problem with portals, Ogrinz says, is that “users typically don’t get a say in choosing which content can be personalized or how it can be manipulated.”

The rise of social networking sites, with their open APIs, made thousands of users bona fide developers, Ogrinz points out. “They quickly learned to build their own personal portals. This same demographic is just now beginning to enter the Enterprise 2.0 workforce. They won;t be content to operate within the confines of a single, stoic portal that restricts how they consume and manipulate information.”

The enterprise mashup may be killing off corporate portals, but they also mean good news for SOA, Ogrinz says. “You may be wondering if mashups are the latest harbinger of SOA, or the beneficiary of it. The answer is a resounding ‘Both!’ With most vendors now using the terms “SOA” and “Web services” interchangeably, it has become obvious that for most corporations, implementing a successful SOA will require the service-enablement of their existing applications. Mashups are a completely valid method of accomplishing this.”

Ditto for Cloud computing. “Mashups are a natural complement to SaaS…. With SaaS and mashups, you may be able to maintain the bulk of your confidential data internally and send the hosted application only small subsets of data for processing. If the network link to the SaaS vendor fails, at least you still have local access to your data.”

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

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Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

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Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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RE: Will enterprise mashups kill off corporate portals?
mike@... 16th Apr 2009
There has to be a comprimise somewhere between mashups and portals:

The decentralised, bottom-up nature of the open web is not well reflected by the centralised top-down nature of the enterprise landscape. Even if Enterprise 2.0 decentralises certain ways that businesses operate, core business processes that provide competitive advantage will always need to be protected - and in a many cases external regulation would prevent openness, anyway.

There is a large degree of overlap between next-generation portals and mashups, but they are separate and complementary technologies.
0 Votes
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Here's Me Flipping My Normal Stance
Rotkapchen 14th Apr 2009
This is a case of "don't throw the technology out with the bathwater". The Technology isn't the problem here: in most cases portals are fine (real architectural flaws aside for a moment).

The problem has been with the implementations and the lack of 'design' in doing same. I've always done portal implementations as a means to capitalize on SOA and/or be the delivery mechanism for mashups.

The problem isn't the portal -- it's the implementation of the portal.
It has been my experience both in the past and recently that legal issues often play a restricting factor in how much flexibility the corporate muscle is willing to give its users with respect to personal development of such sites. All too often the mere possibility of litigation stemming from uncontrolled content management will cause executives to require this kind of flexibility be restricted.

For this reason alone, I don't think the corporate portal will be going away anytime soon.
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Re: Legal issues
Joe McKendrick 15th Apr 2009
Interesting observations, and I've been wondering about this myself.

I posted some thoughts on the potential for legal putting the kibosh on corporate social networking here:

http://www.fastforwardblog.com/2009/04/05/will-legal-fears-put-a-chill-on-corporate-based-social-media/

As social media has grown within and outside of enterprises, the question of legal and regulatory liabilities for content has remained in the background. However, we may start seeing more policing by regulators and intrusion by legal departments.

According to a new report in the Financial Times, ?revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products. The guidelines would also hold bloggers liable for the statements they make about products.?

Industry advocates fear bloggers and other viral marketers will be discouraged from publishing content for fear of being held liable for any potentially misleading claim.

Over the past decade or so, the legal system caught up to email, which must now be managed and is treated as any other corporate record or statement. That is, companies are liable for the statements made by company representatives within email communications. Even more recently, instant messaging has fallen under the same scrutiny. Both email and IM, in fact, are construed as electronic communication. The United Nations Commission on International Trade (UNICTRAL) Model Law on Electronic Commerce ? which serves as the basis for many national laws ? defines a ?data message? as ?information generated, sent, received, or stored by electronic, optical, or similar means including, but not limited to, electronic data interchange (EDI), electronic mail, telegram, telex, or telecopy.?

The UNICTRAL definition was drafted earlier in the decade, but certainly can be extended to social media. How liable will organizations be for any and all statements made by employees or representatives in blogs or social media sites? That is a question that inevitably will be hashed out ? and hopefully, we can keep the lawyers from quashing the potential of the social media sphere.

In fact, a survey out of the University of Southern California last year found almost of half of organizations may be holding back on social media initiatives due to liability and legal concerns.
Social networking in the corporate sphere is equivalent to a pointless HR feel good about yourself session...

"social networking sites, with their open APIs, made thousands of users bona fide developers" - now theres a recipe for wasting corporate time if there ever was one.... ROI? kiss my butt.

"They won't be content to operate within the confines of a single, stoic portal" - don't like it? go work for someone else then...

"that restricts how they consume and manipulate information." - rubbish! the only thing restricting them from consumption of data is having a hissy fit because they can't fiddle with the interface - bring back the 3270 InfoWindow!
There has to be a comprimise somewhere between mashups and portals:

The decentralised, bottom-up nature of the open web is not well reflected by the centralised top-down nature of the enterprise landscape. Even if Enterprise 2.0 decentralises certain ways that businesses operate, core business processes that provide competitive advantage will always need to be protected - and in a many cases external regulation would prevent openness, anyway.

There is a large degree of overlap between next-generation portals and mashups, but they are separate and complementary technologies.

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