Close to half of small businesses recently surveyed by Constant Contact haven't bothered to update the information about their company that's available online, which could be a big mistake.
Small Business Matters
ZDNet covers the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services.
Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.
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For attracting new business, it's hard to beat daily deals campaigns. But online survey tools and digital loyalty systems are more valuable for nurturing repeat business.
The cloud application gathers weekly information about morale and company progress in less than 15 minutes.
Free mobile application for Android and Apple iOS makes it easier to stay in touch with random groups originally distributed on paper, helps provide context for who is trying to reach you.
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Drobo's new relationship with Barracuda Networks provides small businesses with basic file sharing and online backup options.
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