Audience Audit dramatically reduced the time needed to analyze data and to create client presentations, allowing it to cut prices and take on far more clients.
Small Business Matters
ZDNet covers the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services.
Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.
Sophisticated reporting analytics help San Francisco company keep better tabs on cost-of-goods metrics.
For Atlanta-based food truck caterer Happy Belly, the motivation to switch was simple: far more visibility into metrics that help it reduce food waste.
If your company wants to write a smartphone or tablet application, it should consider these do-it-yourself options notable for their simplicity.
Still managing stacks of 'analog' contacts? These smartphone applications could make life easier; some even boast direct connections to LinkedIn and Salesforce.com.
Optimizing for smartphones and tablets helps The Duck Store at the University of Oregon handle online traffic spikes on game days, helping it win out against big sporting goods retailers.
The FinanceIT mobile application and Web service is currently used by around 3,700 businesses in Canada. A U.S. expansion is planned before the end of 2014.
Want to ditch paper, text messages or plastic cards as a way of tracking or running your company's rewards program? These companies would love to help.
Led by former executives with Dun & Bradstreet and American Express, the startup's service uses analytics to introduce small companies to potential partners.
Despite what you hear, many small businesses haven't bought into cloud computing -- one reason why the market for remote access tools continues to grow quickly.
Swarm Mobile uses Apple's iBeacon messaging approach to help boutiques and stores measure foot traffic against actual transactions.
The service helps SMBs prioritize leads based on social signals and other industry developments.
It was a busy spring, with new cloud-delivered platforms from Pose, Vend and LightSpeed to name just three.
New partnership is aimed at helping small companies use existing customer data to refine campaigns and prospecting.
Coming soon: more insights to help small companies manage local commerce across multiple locations.