More frequently, the first impression that a small business might make on a potential customer is via a smartphone or tablet.
Small Business Matters
ZDNet covers the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services.
Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.
Apple's software subsidiary is positioning its database as another way small businesses can create smartphone or tablet applications for internal use.
The cloud software company continues to move beyond its legacy in invoicing as it strives to become a full-fledged cloud accounting option.
The financial services company subsidizes hardware and software for small restaurants and retailers, in exchange for a five-year-long merchant processing relationship.
The VYou social network offers a fast-growing platform for answering questions or sharing information about products and services in a more personal way.
Many small businesses equate improved efficiency with devices such as a smartphones and notebooks. That's why almost half are using them despite inadequate management policies, finds a new CDW survey.
After a fire destroyed all of Pelindaba Lavender's office and manufacturing facilities, it was able to reseed the business -- by using the product formulas and operational plans saved with EMC's Mozy service.
The cloud service, currently in beta, cloud help small-business owners get to their most important messages most quickly -- across their email and key social networks including Twitter, Facebook and LinkedIn.
Born as an invoicing solution, the cloud service is finding loyal followers with those seeking an accounting application that it doesn't require an accounting degree.
About one-third of SMBs are spending an average of $845 per month to manage their social media messages, according to new research from cloud marketing company Vocus.
The new Facebook Offers services facilitates creation of "coupon-like" promotions publicized or distributed to page followers, but there's a cost involved.
More than 45 million people are using the developer's connected services, more than double its installed base for hosted services just four years ago.
Apple's lengthy iCloud email outage, which affected 2 million to 3 million people, offers a vivid reminder of why you need a plan B when it comes to electronic communications.
An increasing number of smaller companies see social connections and face-to-face relationships as equally valuable to growing their business.
Two new features make it simpler for small business teams to collaborate on hiring decisions and to attract a broader pool of qualified candidates.