The format could help improve visitor engagement on company Web sites or be used to drive e-commerce transactions.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
For attracting new business, it's hard to beat daily deals campaigns. But online survey tools and digital loyalty systems are more valuable for nurturing repeat business.
The cloud application gathers weekly information about morale and company progress in less than 15 minutes.
Free mobile application for Android and Apple iOS makes it easier to stay in touch with random groups originally distributed on paper, helps provide context for who is trying to reach you.
If you're a small business using Google Apps, you should consider this cloud-delivered application that integrates tightly with Google Apps and Gmail.
New Upware marketplace features well-known software applications for data backup, security and collaboration; other categories to be added in the future.
Almost 60 percent of small business owners surveyed by The Wall Street Journal and Vistage International believe in social media, but LinkedIn is their preferred tool.
A customer survey by BetterCloud, a developer of Google Apps administration tools, offers insight into what's inspiring adoption.
The enterprise social network allows the eight-person team to streamline communications and share information more quickly among hundreds of volunteers around the globe.
Drobo's new relationship with Barracuda Networks provides small businesses with basic file sharing and online backup options.