If you equate food trucks with dirty-water dogs, think again. Here's how one purveyor of organic desserts handles POS needs and tracks sales trends on the go.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
Perch, backed by former MapQuest executive Perry Evans, lets small businesses keep on top of reviews, promotions and daily deals for their own business - or for local competitors.
Security attacks targeted at 'main street' companies have prompted Farmers Insurance Group to add cyber-liability coverage to its policies for this segment.
Outbrain's self-serve Amplify platform can help SMBs increase the amount of time that visitors spend on their Web sites for as little as $10 daily.
The developer is playing to small-business owners' preference for focused, discrete software that addresses specific operational and administrative needs.
The cloud-based point-of-sale application can be run on anything from a smartphone to traditional store checkout hardware.
More frequently, the first impression that a small business might make on a potential customer is via a smartphone or tablet.
Apple's software subsidiary is positioning its database as another way small businesses can create smartphone or tablet applications for internal use.
The cloud software company continues to move beyond its legacy in invoicing as it strives to become a full-fledged cloud accounting option.
The financial services company subsidizes hardware and software for small restaurants and retailers, in exchange for a five-year-long merchant processing relationship.