About two-thirds of the small-business owners recently surveyed by VerticalResponse spend at least six hours per week on social networking and related social marketing activities.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
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Perch, backed by former MapQuest executive Perry Evans, lets small businesses keep on top of reviews, promotions and daily deals for their own business - or for local competitors.
Security attacks targeted at 'main street' companies have prompted Farmers Insurance Group to add cyber-liability coverage to its policies for this segment.
Outbrain's self-serve Amplify platform can help SMBs increase the amount of time that visitors spend on their Web sites for as little as $10 daily.
The developer is playing to small-business owners' preference for focused, discrete software that addresses specific operational and administrative needs.
The cloud-based point-of-sale application can be run on anything from a smartphone to traditional store checkout hardware.
More frequently, the first impression that a small business might make on a potential customer is via a smartphone or tablet.
Apple's software subsidiary is positioning its database as another way small businesses can create smartphone or tablet applications for internal use.