Salon franchise Seva Beauty relied on a well-maintained customer database and Apple iPad check-in system to inspire its expansion. Here are 4 ways your small business can do the same.
Small Business Matters
ZDNet covers the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services.
Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.
New scanner from Plustek Technology includes feature for scanning searchable PDFs and images directly to Evernote, Google Picasa services.
Eight weeks of training is geared at helping SMBs learn to listen, converse with customers over social networks and other social media outlets.
The forthcoming Windows 8 operating system release from Microsoft should prompt SMBs to reevaluate OS investments, and reconsider the value of Apple's Macintosh.
The merger will combine SMB search marketing, social marketing, email and public-relations services into one platform by late 2012.
The developer is teaming up with American Express to up to $1 million in free advertising to small businesses that help test out its new SMB advertising services.
Cloud storage and backup services are rewriting the rules for SMB business continuity strategy, but don't rush in without doing some due diligence.
Full Slate is an online appointment book that allows small businesses to manage and book schedules from a central location, while keeping them synchronized across multiple devices.
More than half the Apple iOS mobile devices considered in a newly released study by mobile security vendor Mobilisafe were using outdated firmware.
Wondering how to organize your digital marketing and social media strategy? Join us for a ZDNet Webcast, "Top 10 Online Marketing Tips for Small Business."
Liberal use of mobile text messaging with social media tie-ins has helped Lodge Management Group build its customer marketing list dramatically.
Lexity Live is a free app that connect with major online shopping carts including Shopify, eBay ProStores and Magento.
Cloud storage service provider SurDoc is giving out a digital pen to help user execute contracts in the cloud without having to print them out and rescan them.
Quebec's Hotel de Glace doesn't let the cold climate get in the way of showcasing its corporate sponsors. Is your business missing out on extra revenue from digital signage solutions?
Partnership with DIDMO, creator of the Magmito mobile app creation tool, will enable small businesses to extend their marketing campaigns to mobile targets.