California is one of the latest states to go live under the Google Get Your Business Online program, the search giant's nationwide initiative to endear small businesses to its Internet services.
Small Business Matters
ZDNet covers the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services.
Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.
New research from The Business Journals suggests iPad usage quadrupled between 2010 and 2011, among companies with fewer than 500 employees.
Salon franchise Seva Beauty relied on a well-maintained customer database and Apple iPad check-in system to inspire its expansion. Here are 4 ways your small business can do the same.
New scanner from Plustek Technology includes feature for scanning searchable PDFs and images directly to Evernote, Google Picasa services.
Eight weeks of training is geared at helping SMBs learn to listen, converse with customers over social networks and other social media outlets.
The forthcoming Windows 8 operating system release from Microsoft should prompt SMBs to reevaluate OS investments, and reconsider the value of Apple's Macintosh.
The merger will combine SMB search marketing, social marketing, email and public-relations services into one platform by late 2012.
The developer is teaming up with American Express to up to $1 million in free advertising to small businesses that help test out its new SMB advertising services.
Cloud storage and backup services are rewriting the rules for SMB business continuity strategy, but don't rush in without doing some due diligence.
Full Slate is an online appointment book that allows small businesses to manage and book schedules from a central location, while keeping them synchronized across multiple devices.
More than half the Apple iOS mobile devices considered in a newly released study by mobile security vendor Mobilisafe were using outdated firmware.
Wondering how to organize your digital marketing and social media strategy? Join us for a ZDNet Webcast, "Top 10 Online Marketing Tips for Small Business."
Liberal use of mobile text messaging with social media tie-ins has helped Lodge Management Group build its customer marketing list dramatically.
Lexity Live is a free app that connect with major online shopping carts including Shopify, eBay ProStores and Magento.
Cloud storage service provider SurDoc is giving out a digital pen to help user execute contracts in the cloud without having to print them out and rescan them.