Small-business social media adoption lags, and that's a shame
if at least one-quarter of your customer prospects are spending their time using social media or social networks, SMBs owe it to themselves to be experimenting with these platforms.
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
if at least one-quarter of your customer prospects are spending their time using social media or social networks, SMBs owe it to themselves to be experimenting with these platforms.
First joint solution in a new program from Plantronics pairs a Cisco IP phone with a unified communications-capable headset.
The credit offerings are focused on IBM's technologies in data analytics and cloud services, but they could also cover the hardware and IT services needed to get everything in place.
Most small businesses think of mobile platforms strictly from the productivity perspective, but location features will make this technology a valuable marketing tool.
Tablets are almost always a supplemental device for SMBs, helping employees stay more closely connected to work issues. The downside is that few companies protect tablets adequately.
A new adapter lets you make free Skype calls to up to 100 different contacts simply by picking up your landline telephone.
Don't have enough people to justify WebEx's existing offerings? The company has created a new edition for meetings with up to eight people.
Two separate surveys suggest the use of virtual servers by small businesses is growing, but they are overlooking security measures in the process.
Newsflash for big tech companies that covet the small-business customer: Until you think like an entrepreneur, you won't reach the entrepreneur.