Forrester Research considers close to 30 SMB e-commerce platforms in a new guide, and 3 common themes emerge.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
The online marketplace helps small businesses find international suppliers, many of whom have been inspected for quality and reliability.
Web hosting and email remain the most popular cloud services among small businesses, but data backup and recovery services are becoming more coveted.
By including pins next to products sold on their site, retailers can help encourage inbound links via the fast-growing social network.
By cutting out the need for separate card reader, the startup hopes to make it simpler for small businesses to test mobile transactions.
VeriFone and MasterCard are targeting small businesses with new mobile payment technologies, but there are plenty of start-ups bringing innovation to these solutions.
Most small businesses believe mobile marketing will factor heavily in business growth over the next five years but few have moved to optimize their Web presence for mobile devices.
New nDVR540 solution, priced at $329 for up to 320 gigabytes, was designed for easy set-up and management.
With Appointment-Plus, Crescent Crown Distributing in Arizona has been able to better manage dozens of inbound deliveries daily.
Yahoo! Marketing Dashboard includes applications for Web site traffic analysis, following a company's online reputation, and tracking email and SOC campaigns.