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5 reasons cybersecurity matters to small businesses

By | December 28, 2011, 4:09am PST

Summary: Small businesses often think they are ‘too small’ to be worth hackers’ notice, but that assumption could be devastating.

The Year in Review, the Year Ahead

On Christmas Day, perfectly timed for the traditionally slow news week that leads into New Year’s Eve, the cyber hacktivist group Anonymous apparently hacked the Web site and internal servers of security consulting and risk management advisory firm Stratfor.

Soon thereafter, the alleged attackers began publishing all sorts of confidential information, including the names of the company’s clients. What’s more, someone started using the credit card information obtained during the breach to make charitable donations in a vaguely Robin Hood-esque tradition.

Although the subsequent attacks that were threatened apparently have not come to pass, or least haven’t yet been disclosed publicly, the incident caps a year of pretty serious cyberhacking. Sony and RSA were just two of the big companies embarrassed by extremely public incidents. As I was reading up on this topic, I discovered that there were 760 attacks in the past decade by just one Chinese firm. That’s just one nasty organization. That should give you pause, because I can assure you there is more than one person out there in the world who would love to create trouble for your business.

So, even though I’ve already written about essential technologies for investment by small businesses in 2012, security is absolutely positively the most important infrastructure that small companies need to make.

Here are 5 reasons why:

  1. Smaller companies are more likely to be attacked than bigger ones. Don’t believe me? Symantec.com, which keeps statistics on this sort of thing, suggests that 40 percent of attacks are against organizations with fewer than 500 employees, versus 28 percent against bigger companies. Remember, there are lots of people who could make trouble this way. Not just big groups with something to provide like Anonymous or LuluSec, but disgruntled former employees or business partners.
  2. Breaches are potentially business-ending events. Depending on the statistics you believe, the average cost of a breach or cybersecurity incident is about $190,000. Do you have that sort of money to lose? Even more serious: about half of small businesses still don’t back up their data, so what is lost is lost forever. Which means your business might be lost forever. The Federal Communications Commission has published a useful cybersecurity guide you might want to consult.
  3. Can you be sure you are properly controlling the access of your employees and business partners? This will only be a bigger factor, as personal tablets and smartphones become more commonly used as business tools. Improperly managed client-side software is one of the biggest known cybersecurity threat, allowing people to see information that they really shouldn’t be able to see AND allowing rogue malware to enter your infrastructure. I am dealing with an problem like this right now. Even though certain files I post to my non-profit’s web site are “gated,” for some reason, they can be accessed publicly if the right link shows up in a Google search.
  4. Attacks could ruin your company’s reputation. I know that they say all publicity is good publicity, but think about how embarrassed Stratfor must be this week. After all, this is a security consulting company. According to the reports about the incident, the reason that the hackers were able to steal so much data — up to 200 gigabytes — and make use of it was because certain information was not encrypted. Stratfor should have known better, and so should your company.
  5. Your company could be putting its best customers at risk. In assessing the security risks for their business, some owners and managers fail to consider that it isn’t just your own data you need to worry about, it is that of your customers. Anyone involved in healthcare already has this mantra beaten into their brain, but any company that engages in business-to-business activity with much larger businesses needs to consider their needs as the driver for their own security plans.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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Security misinformation
imipakker 10th Jan
Umm. If misconfigured client software lets people see information they shouldn't be able to see, the problem isn't the client software, it's a server-side fail. (Obviously an attacker will deliberately "misconfigure" their software however they like...)

Equally, if you're putting sensitive data up on a public website where it can be indexed by Google (I have no idea what "gated" means),.. don't do that.
It sounds to me like someone well-intentioned but clueless has been trying to give you advice?
0 Votes
+ -
Enough said in the subject here. If a business doesn't care about cybersecurity, they are a business that I would not want to ever use.
0 Votes
+ -
Security misinformation
imipakker 10th Jan
Umm. If misconfigured client software lets people see information they shouldn't be able to see, the problem isn't the client software, it's a server-side fail. (Obviously an attacker will deliberately "misconfigure" their software however they like...)

Equally, if you're putting sensitive data up on a public website where it can be indexed by Google (I have no idea what "gated" means),.. don't do that.
It sounds to me like someone well-intentioned but clueless has been trying to give you advice?

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