Since optimizing its mobile e-commerce experience in mid-2013, Clear Water Outdoor has realized a measurable conversion ration.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
PowerPatent helps inventors and entrepreneurs organize the process of creating and filing a provisional patent application.
Many DIY mobile app development services contain options for optimizing Web sites, but these companies make it a central focus.
Technologies such as Magento allow small businesses to integrate Pinterest, Instagram, Facebook and other influential social networks into their sites more easily.
The New York services company wins hosting contracts by helping small businesses pick a cloud platform appropriate for their unique infrastructure and automating migrations.
The Wix HTML5 platform claims more than 37 million users among small businesses.
Bespoke Collection uses the cloud-hosted customer relationship management platform to manage interactions with both distributors and individual buyers.
Social media and Web services have enabled small businesses to become far more savvy about sales and marketing, but not everyone is embracing them the same way.
SimpleScan converts documents and business cards today; support for invoices is coming in the future.
Facebook alone won't cut it if your small company hopes to make a sales impact online.