Service aims to make your email more efficient and effective

Service aims to make your email more efficient and effective

Summary: integrates with Gmail, Outlook and several key CRM applications to help small businesses better target and track their e-communications.

TOPICS: Collaboration

If you had to give up your desk phone or your email, which one would you choose? I'm not "going there" when it comes to asking about mobile phones.

Still, this choice is hard to think about, because email is such an integral part of every small-business owner's work existence. Yet, pretty much everyone struggles with inbox chaos and with email's increasingly synchronous nature. As in, many people expect an immediate response -- which is tough when you are actually trying to get something else done.

"People end up responding to about 9 percent of the emails that they receive," said Tawheed Kader, CEO of is one of the Internet service providers aiming to help smaller companies get a better grip on email, by providing templates to help with the creation of repetitive ones and by providing tracking metrics so that you can see who has actually opened something that you have sent.

Speaking of which, you can schedule when you want emails sent (like you would with an emailed newsletter). So, if you're the kind of person who spends Sunday afternoon or evening catching up with your email correspondence, you can schedule those messages to be send on Monday morning.

Templates can help people save up to two minutes per repetitive email, allowing the sender to focus more on adding the personal touches that will help improve the chances that the email will first be opened and second, that it will elicit a response, Kader said.

But doesn't stop there: Its service helps senders track which emails are opened (and how often). So, you actually know when it might be OK to follow up with a phone call or send a second reminder email without coming off as being a horrible pest.

That information can be integrated directly into your CRM service. Currently, supports integration with Salesforce, Highrise, CapsuleCRM and Batchbook.

If you use Gmail or Outlook, all the better. That's because's service integrates directly into those email systems, Kader said. Integration for Apple Mail is planned for the near future, Kader said.

A free version of the service will let you track five emails per day and create up to 10 templates, Kader said. Paid versions start at $30 per month, depending on the number of emails you want to track per day (the entry threshold is 100 emails).

Topic: Collaboration

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  • Do Not Track is again the issue

    [b]Its service helps senders track which emails are opened (and how often).[/b]

    Many companies are blocking remote images and objects in emails by default. Just to prevent this sort of tracking. In general it is has been a SPAM fight issue where someone has to specifically request remote content but for many companies it is becoming a corporate and personal security issue. Do you or your company really want an outside party to know when you are reading an email. And from where? And on which device?

    I wonder if this is even legal in the EU?