The ezeClick service provides American Express card members an easy and fast method to complete their online purchases. Would faster checkouts and higher engagement mean more business for merchants?
The small means big business in India. Abhishek Baxi talks shop about what matters to India's small and midsize enterprises.
Abhishek Baxi is an independent digital consultant and a freelance technology columnist based in India. He writes on consumer technology and trends for several leading print and online publications.
Rise of digital photography and opportunities around such content have led to an increase in associated online services in India. The cost and efficiency advantage beats traditional photo studios and labs hands down.
Brand marketers in India are building deeper relationships with their customers and driving word of mouth at scale. Facebook, in recent past, has been continually evolving as a medium, and so are the opportunities for businesses.
Indian firms considering a move to the cloud are choosing the Microsoft service over rival Google Apps. Adoption is not only strong among enterprise customers, a majority are also small and midsize businesses.
While WhatsApp may be the dominant cross-platform mobile messaging service, several similar services like Hike and eBuddy-XMS are looking to find a foothold in the crowded market space.
While business in India are adopting BYOD and consumerization of IT, the ecosystem is not devoid of security challenges. Airtel's Dynamic Mobile Exchange Solution promises a solution though.