The social web weekly: a quick-fire roundup of some of the news, announcements and conversations that have occurred throughout the week…
The Social Web
From Facebook to MySpace, YouTube to Second Life, social software is reshaping the world we live in. Steve O'Hear provides daily news and analysis of the emerging social web.
Mark Zuckerberg, founder of the so-called social utility Facebook, has made number 321 of the Forbes 400, a list of the richest people in America, with a personal wealth of $1.5 billion.
Bucking the trend whereby advertisers are shying away from social networking sites, demand on LinkedIn is so strong that the site has decided to roll out its own ad network.
"We expect accounts to reflect mainly 'real-world' contacts (i.e. your family, schoolmates, co-workers, etc.), rather than mainly 'internet-only' contacts", Facebook tells users.
If you're a burgeoning Internet startup, here's two points worth remembering: Not all geographical markets are equal, and the World Wide Web is global (something Silicon Valley sometimes forgets). Case study: MySpace.
It's easy to brush off an irrelevant or offensive ad if it's the result of a sledge hammer campaign that "has nothing to do with me". But when it gets personal, it's personal.
As much as I love Twitter, and A-list bloggers constantly bang on about FriendFreed, Facebook will be the one to take lifestreaming mainstream.
Buzz, Yahoo's social news site and “meme tracker”, has opened its submission process so that any site on the Web can now be 'buzzed'. Prior to today, only select publishers were allowed into the program, with around 400 sites vying for the top prize of being featured on the Yahoo.com homepage.
Just like their iPhone, Palm and Blackberry brethren, Windows Mobile users now have a native Facebook client for their cellphone. Snap2Face isn't an official effort but comes courtesy of New Jersey-based Magnifoca Inc.
The news that Twitter has shut down its outbound SMS service in the UK highlights two problems with our industry: A consumer culture whereby you can't charge for something that was once provided for free (the Web 2.0 syndrome), and that Silicon Valley doesn't understand Europe.