Who should buy Digg? Nobody, says community

Who should buy Digg? Nobody, says community

Summary: Perhaps the most intriguing thing about a possible Digg sale isn't how much its co-founders may pocket or even who will be the site's new owner, but rather how a sale will impact on the community and, more importantly, page views.

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TOPICS: CXO
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Digg is reportedly up for sale, with Microsoft, Google and two unnamed media companies putting the social news site through due diligence. The price tag being somewhere in the 200+ million ball park, offering co-founders Rose and Adelson the exit strategy many suspect they've craved for months.

However, perhaps the most intriguing thing about a possible Digg sale isn't how much its co-founders may pocket or even who will be the site's new owner, but rather how a sale will impact on the community and, more importantly, page views.

Looking through comments left over at Digg, where TechCrunch's scoop inevitably got promoted to the front page, the message is clear. "Don't sell Digg Kevin!", writes Bobnote. While Hobbes24 writes, "I've got a bad feeling about this...".

Allen Stern, over at CenterNetworks, predicts that if Microsoft or Google were to acquire Digg, "the mass exodus will begin swiftly." The comments above, if taken at face value, would seem to back this up. The point is, whoever becomes Digg's new custodian will have to spend a lot of energy managing the transition in terms of the community's expectations and fears or risk devaluing Digg dramatically before the ink has dried on any such deal.

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Also see: Larry Dignan's take on which company would be the best fit for Digg.

Topic: CXO

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5 comments
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  • wonder if once they sell it.. if someone will sue them.

    Seems the logical choice.. hey they have money.. lets sue them.

    Course if the users revolt again, you could have people stop using it.

    They have to be very careful with how they handle this.

    Me thinks kevin wants to retire.
    Been_Done_Before
  • Time to say goodbye

    Typo police: I think you meant "exit" strategy rather than
    "exist."

    Certainly, Rose is part of Digg's mass appeal. He'd kind of the
    average geeky guy (a little better looking, perhaps) gone big
    time who people still admire and listen to. It has to be hard,
    though. He took flak for partnering with Microsoft with his ad
    deals and upset some people with other business oriented
    things he's done. But you can't be perfect and please everyone,
    no matter how hard you try. If he sold the company, he's sure
    to take a good number of Digg'ers with him. But I think the
    cold fact is he's grown an idea into something he can be proud
    of. And profiting from his blood, sweat and tears shouldn't be
    considered evil or skipping out on his readers. If it's time for
    him to move on and exit Digg, he needs to do it for himself
    and trust in his readers to be grown up enough to respect him
    for his decision. I think that if they are able to separate Rose
    the leader from DIgg the community, it will help to answer
    whether the new owner's have a chance to maintain that trust
    he's built and keep Digg alive.
    Chiatzu
    • Typo fixed.

      Thanks.
      Steve O'Hear
  • Digg not worth 50 cents

    Why would anybody want to pay a dime for a website that is barely making any money is beyond my comprehension.

    A lot of people are buying into the hype about "social networks", but so far all I see is the same junk as the dot com fiasco in 2000. A lot of talk, nothing worth the investment.
    wackoae
  • RE: Who should buy Digg? Nobody, says community

    digg is owned by the owners who made that they must not be selling that to others.
    http://laptops.baysworld.com
    arslanhassan999