Adrian Bridgwater

Adrian Bridgwater a freelance journalist specialising in cross platform software application development as well as all related aspects of software engineering and project management. Adrian is a regular blogger with ZDNet.co.uk covering the application development landscape and the movers, shakers and start-ups that make the industry the vibrant place that it is. His journalistic creed is to bring forward-thinking, impartial, technology editorial to a professional (and hobbyist) software audience around the world. His mission is to objectively inform, educate and challenge - and through this champion better coding capabilities and ultimately better software engineering. Adrian has worked as a freelance technology journalist and public relations consultant for over fifteen years. His work has been published in various international publications including the Wall Street Journal, CNET.com, The Register, ComputerWeekly.com, BBC World Service magazines, Web Designer magazine, Silicon.com, the UAE’s Khaleej Times & ITP.net and SYS-CON’s Web Developer’s Journal. He has worked as technology editor for international travel & retail magazines and also produced annual technology industry review features for UK-based publishers ISC. Additionally, he has worked as a telecoms industry analyst for Business Monitor International. In previous commercially focused roles, Adrian directed publicity work for clients including IBM, Microsoft, Compaq, Intel, Motorola, Computer Associates, Ascom, Infonet and RIM. Adrian has also conducted media training and consultancy programmes for companies including Sony-Ericsson, IBM, RIM and Kingston Technology. He is also a published travel writer and has lived and worked abroad for 10 years in Tanzania, Australia, the United Arab Emirates, Italy and the United States.

Latest Posts

IBM Innovate: That Was The Week That Was

So I missed IBM's Innovate developer conference last week, but this was through no fault of my own or any fault of IBM's. Instead you can blame BA strikes, Icelandic volcanoes and flight price hikes, all three of which conspired to keep me fully grounded.

June 14, 2010 by Adrian Bridgwater

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A World Cup Technology Wall Chart

Given the irresistible opportunity to use the 2010 World Cup as a platform to make some puerile jokes about technology vendors, I for one am unable to resist the temptation. Call it an Obligatory List Article (OLA) if you will, but with last night's inaugural concert and the first game just hours away (and with England's forthcoming "customary drubbing" of team USA on its way tomorrow), what could possibly be more fun?

June 11, 2010 by Adrian Bridgwater

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Big Data, Google AdWords & Planet Earth

A Tweet came flying past my window this morning claiming that over the next two years we will see more data being generated than was created in the last 20 years. The statement was attributed to Darren Thomas who is VP & GM of the Dell Enterprise Storage Group.

June 9, 2010 by Adrian Bridgwater

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My gag and recoil experience with User Experience

For those of us that ever so slightly gag and recoil from the cheesy way Microsoft describes Bing as a "decision engine", the term User Experience Platform is not likely to help us keep our lunch down too long either is it? So who is using it?

June 8, 2010 by Adrian Bridgwater

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The Cloud Is Not Just "Out There"

Oh my isn't there a lot of information out there that discusses the "true nature of cloud computing" and the "difference between cloud computing and SaaS"? The debate now perhaps will move on to what cloud power we draw down from where and what we do with it.

June 7, 2010 by Adrian Bridgwater

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Does Apple like developers, or not?

I'm trying to weigh up and balance some conflicting thoughts relating to Apple's World Wide Developer Conference (WWDC), which I understand takes place in San Francisco on June 7 next week. On the face of it, the event looks to be an all singing affair with all the normal bells and whistles.

June 2, 2010 by Adrian Bridgwater

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Emulators and 'mental displacement'

Somehow or other, I found myself working on a white paper this past weekend rather than basking in the heat of a British Bank holiday. No sympathy is required (or expected) as it was actually rather thought provoking to try and elucidate the whys and wherefores of GUI development for the embedded space.

June 1, 2010 by Adrian Bridgwater

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When Open Source is Not Enough

Given more space, the title of this story should really be: There Is No Such Thing As A Free Lunch Forever: When Open Source is not Enough For Extended Mission Critical High Throughput Application Environments. But that's not very snappy is it?

May 28, 2010 by Adrian Bridgwater

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