Brian Sommer

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Latest Posts

Quit Spinning - You're Making Me Dizzy

The Spin of TechnologyThe other day, I was with some colleagues as we discussed how well software salespeople can spin. Forget the political talking heads on cable news television as they have nothing on a great EVP of Sales for software company.

September 28, 2008 by

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Marketing 101 for Tech Vendors

(Satire)For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research Analysts and the Enterprise Irregulars (disclosure - I'm an EI member). Do it right and you’ll get IT Research firms, bloggers and traditional media types to dedicate a lot of coverage (and hopefully a lot of positive buzz) towards your product lines.

September 23, 2008 by

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Will Wall Street Hurt SIs and Outsourcers?

Importance of Financial Services to the Consulting & Outsourcing IndustryWhile consultants and systems integrators have some enviable margins, these firms don’t always make huge profits as they employ expensive resources who aren’t always chargeable. In fact, these firms can be quite vulnerable to minor economic swings or the loss of a key client.

September 22, 2008 by

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Ax Falling At EDS - HP

24,600 Folks to Get Their PapersWhen HP acquired EDS, you had to wonder whether they did it for the talented employees, the EDS data centers, the customer base or the outsourcing contracts. Mark Hurd's move this week pretty much says it wasn't for the employees.

September 21, 2008 by

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