Brian Sommer

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Latest Posts

Tempest or Nuclear Winter

A Hurricane Ike for Tech Start-UpsVentureWire Alert (free subscription required) today reported that venture capitalists are advising their portfolio firms to prepare for a potential nuclear winter. One venture capitalist featured in today’s newsletter was quoted as telling firms “to slow down their burn rate, and not concentrate on pushing their valuations up”.

October 9, 2008 by


Quit Spinning - You're Making Me Dizzy

The Spin of TechnologyThe other day, I was with some colleagues as we discussed how well software salespeople can spin. Forget the political talking heads on cable news television as they have nothing on a great EVP of Sales for software company.

September 28, 2008 by


Marketing 101 for Tech Vendors

(Satire)For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research Analysts and the Enterprise Irregulars (disclosure - I'm an EI member). Do it right and you’ll get IT Research firms, bloggers and traditional media types to dedicate a lot of coverage (and hopefully a lot of positive buzz) towards your product lines.

September 23, 2008 by