Brian Sommer

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Latest Posts

Marketing 101 for Tech Vendors

(Satire)For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research Analysts and the Enterprise Irregulars (disclosure - I'm an EI member). Do it right and you’ll get IT Research firms, bloggers and traditional media types to dedicate a lot of coverage (and hopefully a lot of positive buzz) towards your product lines.

September 23, 2008 by


Will Wall Street Hurt SIs and Outsourcers?

Importance of Financial Services to the Consulting & Outsourcing IndustryWhile consultants and systems integrators have some enviable margins, these firms don’t always make huge profits as they employ expensive resources who aren’t always chargeable. In fact, these firms can be quite vulnerable to minor economic swings or the loss of a key client.

September 22, 2008 by


Ax Falling At EDS - HP

24,600 Folks to Get Their PapersWhen HP acquired EDS, you had to wonder whether they did it for the talented employees, the EDS data centers, the customer base or the outsourcing contracts. Mark Hurd's move this week pretty much says it wasn't for the employees.

September 21, 2008 by


The Disaster Recovery Items Few Consider

How Too Much of a Disaster Screws Up the Best Plans I spent a lot of time one night this week with the CFO of a coastal Texas organization that’s based between Houston and Galveston. That phone interview yielded some surprising observations about disaster recovery and how things might or might not work according to your firm’s disaster recovery plan.

September 21, 2008 by


What if.....

What if VCs, SAP, Your Marketing Team, etc. Designed the Stop SignI took a call last week from a friend of a friend who is trying to fight off a patent troll who happens to have a really obvious patent on a process that never should have been granted patent status.

September 5, 2008 by


How to Save a Lot of Coin, Easily, When Buying Software

Software Licensing Handbook – A Million Dollars Worth of Value                                                       Book Review Jeffrey Gordon has published the Software Licensing Handbook that is sure to save software buyers lots of money and cost vendors a lot more. It could also impact my colleague Vinnie’s Deal Architect practice, too, if a lot of folks read this.

August 29, 2008 by