Well, I think Marc's got a bit more story to tell in the last of two keynote addresses. This talk zeroes in on Salesforce's application software strategy. Let's check in and see what Marc might say this time next year....
Software & Services Safari
Many writers explore just one tech sector. Brian looks at the entire tech ecosystem to better understand the often conflicted relationships between software vendors, integrators, outsourcers and more.
Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.
Marc Benioff does a great job of setting the tone and direction of the software space. If you missed Dreamforce 2012, you might feel a bit left out. But, if you'd like to get a jump on next year's event, read Marc's Keynote for 2013. It's got vision to spare and should make a lot of software firms envious.
Hey, are these two ERP competitors holding hands? Are they having some sort of Kardashian moment? Can they really be getting together?
The most interesting parts of the Workday S-1 may be the lengths they've gone to to thwart a hostile takeover. Here's a quick summary of those items.
This deal presages some big changes in the HR software and consulting space. Unfortunately, a lot of the analyst/press chatter is too focused on the deal mechanics and not on what it really means to those selling HR solutions.
Lots of innovation is popping up in HR. But, the innovation may be springing up because of the actions of job seekers and employees but not the creators of HR software. In this four part series, we look at the impact these innovations are having on HR processes; how mobile, social, video and other tech is changing HR processes; and, what vendors need to bring to the upcoming HR Technology Conference in October.
Software markets are very fluid. A vendor that had a major competitive differentiator can suddenly find itself needing another. How many payroll service providers have morphed from being a major HR BPO provider to a solutions firm with BPaaS and options for global payroll in 110 countries? Will they need more?
TALX/Equifax - This is not your typical payroll or talent management software vendor. Here's a company that's gone from phone technology to becoming an information powerhouse.
Selling technology is different today. The buyer expects a different, more informed seller - a seller that knows their business, industry and the problems ailing them. They also want a seller that asks insightful questions. If you're still asking "So, what's keeping you awake at night" to your prospects, they're probably not loving you. Here's part II of my interview with Mark Galloway of OppSource.
If you still think functions and features are the only way to sell technology, think again. With so many buyers doing their own Internet-based homework, buyers are defining the way you must sell. Hear Mark Galloway of OppSource and his perspective on the changing technology sales world.