madison

Career success in today's businesses

By | February 16, 2010, 8:04am PST

Summary: Few firms ever really tell you how to get ahead. Even those that do often leave out some critical information. If you’re lucky enough to get a job offer these days - read this post.

It’s not always obvious how to succeed

The other day I had the occasion to speak with a fellow, let’s call him the “Newbie”, who had recently been given an offer to work at a major consultancy. The gist of this call was quite simple, he wanted to know how to succeed and prosper in a consulting organization.

What made this conversation so intriguing to me was that Newbie had spoken with someone else who had been hired by the same consultancy and let go some 12 — 18 months later. We’ll call him “Surprised”. Since Newbie knew that Surprised was a bright sharp fellow. Newbie was concerned that Surprised had been let go and when these two discussed the matter, Newbie sensed tremendous frustration on the part of Surprised.

How could Newbie avoid the same fate?

I’ll skip much of the back-and-forth of our conversation but it did involve quite a bit of discovery to understand why one person can work out in this type of organization and another will not.

Surprised came from a command and control career background. He awaited orders and then acted on them. When he went to work for the consultancy, he asked his superiors on multiple occasions what he needed to do and how to get promoted. He apparently got his fair share of assignments but was not going to be promoted. And, eventually, Surprised was cut loose. Waiting for orders may work in some organizations but it doesn’t in others.

That one paragraph contains plenty of clues for me. While this consultancy is a corporation today, it used to be an up or out oriented partnership. To get ahead in a partnership, one must absolutely demonstrate that one is entrepreneurial. People get promoted in this type of business based on their ability to find opportunities and grow the business. Those who wait to be told what to do, when to do it and with whom to do it are not business builders. Partners will not open up their earnings to share them with those individuals who do not help them build the business. This data point is absolutely critical for one to understand if one is to succeed in this type of business.

Just being entrepreneurial is not enough though. Being entrepreneurial means that one is taking risks. But those who get promoted are the ones who take risks but also manage downside risk exceptionally well. No one likes to see the capital of the firm, its assets or its reputation put at risk needlessly. So the challenge before aspiring career oriented individuals in this type of company is to find opportunities to grow the business without putting the fortunes of the firm’s owners in harms way.
Finally, I told Newbie that when I entered the partnership at Andersen Consulting (now Accenture), a senior partner in the firm explained the concept of stewardship to me. In short, the concept is that I was to leave the company in better shape than it was in when I started with the company. That, in essence, was to be my job.

So, if you are lucky enough to get a job offer in this economy, the first thing you should do is do what Newbie did: talk to others and find out what are the rules for success in that firm. Assuming that your new employer works like a previous employer could be an expensive career mistake. Second, the concept of stewardship as described above is still a good concept and one that continues to serve me and so many others well in our careers. The stewardship concept one is portable and transferable. Take it with you wherever you go.

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Topics

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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