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Cloud Q&A: Putting Financial Data in the Cloud?

By | November 23, 2010, 5:08pm PST

Summary: In the second of this series on common cloud application questions: Should firms put their financial applications and data on the cloud?

“Should anyone put their financial applications in the cloud?”

This is another cloud-based question I get with some frequency.

Lots of financial applications exist in the on-premise world and the numbers of solutions for the SaaS, multi-tenant, cloud world are growing quickly. Four vendors I’ve spent a lot of time with include: FinancialForce, Workday, NetSuite and Intacct. Each of these has customers running their financial applications in the cloud. Another vendor, Corefino, uses applications like these to provide cloud-based accounting/finance and bookkeeping services in the cloud for their clients. So, are companies using the cloud for financial applications? Absolutely. Will more do so? Absolutely.

First, few technologies ever really go away completely and few, if any, ever achieve 100% market share. On-premise applications are not going away. Cloud solutions won’t completely replace on-premise solutions. Zealots for either position aren’t happy with a mixed bag but that’s the reality of the software world. So, the argument is not will either delivery method crush the other. No, the questions should be focused on the eventual uptake/market share for cloud/SaaS financial software and the time needed to achieve this. Cloud/SaaS financial applications will continue to gain market share (99+% probability) and on-premise solutions will lose market share, if only due to superior economics of the former. Timing is the key issue.

For the sales people trying to get customers to move their on-premise financial applications to the cloud, these sales are often tough to complete. The reasons for this are varied and sometimes subtle.
Finance software buyers (that is, Controllers and CFOs) are usually a risk-adverse, ROI focused lot. Any new (on-premise or cloud-based) financial accounting software sale must overcome a number of concerns. These include:
- Will the new solution generate a positive return on the investment?
- Will the new solution’s benefits outweigh any potential implementation risk the customer might face as part of the installation/conversion?

Those hurdles are significant regardless of the delivery method being pitched.

For cloud-based financial software products, additional questions will arise:

- How can GRC (governance, risk and compliance) be effectively managed in a cloud? (Answer: Pretty much the same way they do with on-premise solutions. The same workflow, controls, approvals, etc. logic is present in these solutions, too.)

- How will auditors react to documents that exist on someone else’s data centers and may be stored with the data of other firms? (Answer: Not much differently than they do with on-premise solutions as long as appropriate SAS 70 Part II and/or ISO compliance standards are met.)

- Why would a company expose itself to the risk of a data or systems outage that it cannot fix or repair? (Answer: No system, even on-premise solutions, are immune from catastrophic failures, acts of God, etc. Every software customer, on-premise or cloud-based, needs to have a robust disaster recovery plan. Don’t do any new software implementation without one.

Cloud solutions are getting better daily. The functionality is getting more robust, more powerful, etc. Functionality will not be a reason to ignore these solutions. Governments may be a problem, though, that could restrain the growth rate or market penetration of these products. For example, it is unclear where the EU stands on the subject of whether certain business and employee data records can reside on non-EU based cloud servers. This is a subject that shows how technology is running ahead of policy makers. Will this be a show-stopper? I seriously doubt it as larger cloud software providers will open new data centers closer to users as demand increases. We will likely see many cloud centers in Europe soon and this data location issue may naturally fade away.

Bottom line: Functionality is becoming a non-issue for selecting cloud-based financial software. Likewise for controls and recovery. The economics are definitely favoring cloud solutions and will permit greater market share growth over time. The speed with which cloud solutions will displace on-premise applications may be more a factor of when companies can afford to switch (or are faced with a mandate to change (e.g., a major acquisition relegates the current on-premise solutions as obsolete)). The change is coming.

If you’re looking at new financial accounting software, you need to be looking at cloud offerings, too.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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Keep data in your country of choice
Web Cloud 29th Nov 2010
@wackoae,
One note: you can control the country where your financial information is located. We (Acumatica) provide options to deploy on-premise or as SaaS.

Our SaaS offering utilizes Windows Azure. With Azure (and most other cloud services) you can elect to deploy your data in a country-specific location.
0 Votes
+ -
- Why would a company expose itself to the risk of a data or systems outage that it cannot fix or repair?

The real difference is that in-house you have people you can turn to (or lean on) to get something fixed. If the cloud vendor goes down, you are just one of many clients and you have no method of raising your priority.

This doesn't mean you shoudn't use it, but you should have plans to account for it being down for a few hours to a few days. You should also make some preparations just in case the cloud vendor disappears - making sure you have a current copy of your data locally woudl be a good idea.
0 Votes
+ -
Forgot something important
wackoae 23rd Nov 2010
@tonymcs@... The financial information would be totally accessible by complete STRANGERS in a completely unknown country.

Only a complete moron would put any kind of financial, personal, sensitive or proprietary information in a "cloud".
0 Votes
+ -
Yes
Bill4 24th Nov 2010
@wackoae Saving a dime by using your critical business software in some cloud environment sounds about as sensible as saving a dime on the bullet you're about to put through your head.
  • Flagged
0 Votes
+ -
@wackoae,

What's the difference between having information in the "Cloud" and having information exposed to the internet? I can access my banking information over the web. What more security concerns are there by having a banking application in the cloud?
@bmonsterman Although technically they are both the same concept, the biggest difference is that your bank should have a security process that is fully controlled by the company and 100% of the personnel with access were cleared by them.

On the other hand, in a cloud, access control is given to total strangers (w/ admin powers) and the data is stored in an unknown location (where ever was cheaper) around the world.
0 Votes
+ -
@wackoae,

@wackoae,
Many banks use a outsourced, hosted solution from Fiserv already. Which means that access control is already being given to total strangers. I still don't see the difference.
0 Votes
+ -
Keep data in your country of choice
Web Cloud 29th Nov 2010
@wackoae,
One note: you can control the country where your financial information is located. We (Acumatica) provide options to deploy on-premise or as SaaS.

Our SaaS offering utilizes Windows Azure. With Azure (and most other cloud services) you can elect to deploy your data in a country-specific location.
Clearly end to end encryption is critical to entrusting data to an outsider.

The location of data may be more of a problem. Bits being bits, it is very difficult to know where they reside, or to where they may be copied.

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