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The New Consulting Metrics (for SaaS)

By | February 8, 2011, 12:57pm PST

Summary: Are you getting independent advice and counsel with that consultant’s software recommendation? Will today’s integrator’s offer up SaaS solutions or will they opt for on-premise apps? Read the factors that go into their decisions here.

Suppose a consulting firm is helping your company choose between upgrading your ERP software or replacing it with a new SaaS (software as a service) solution. If the functionality is close, which solution would they recommend?

Some clients might be surprised to learn that a consultant would recommend the on-premise solution over the cloud/SaaS solution for reasons that might not be obvious or disclosed to the client. Here are some potential reasons:

1) The consultant must meet a specific sales quota annually. If the on-premise project generates more fees, then this is job security for the consultant as he/she can more easily make quota. Moreover, this also means the consultant needs fewer clients or projects to sell to make quota. So, all those cost savings you should be hearing about cloud solutions could be going out the window if the consultant, personally, makes less money on this deal.

2) The consultant’s firm has tens of thousands of personnel dedicated to running ‘centers of excellence’ around the on-premise application software. Those employees are a significant cost to the consultancy and that beast has a huge appetite that must be quenched with lots of new client work. It doesn’t matter if the on-premise software is old, obsolete or falling out of favor, the consultant will do what’s in his/her firm’s best interest (NOT YOURS) to keep their processes running. Remember, are you choosing software for your firm or for your consultant’s firm?

3) The consultant has a large team of local practitioners who are trained in an on-premise solution and like the previous example, the bench cost of these workers is significant. Again, make sure you choose what’s right for your firm not the consultant’s.

4) The consultancy makes more money, short-term, via a commission or marketing program fund if they recommend the on-premise product. Since most on-premise solutions have large up-front license and maintenance payments (and SaaS products often don’t (see previous post)), then the on-premise vendor can afford to pay more for a new customer. This is made more lucrative if the customer signs a multi-year contract.

Always remember: People do what they’re measured on or rewarded for. Few do what’s right for others if it means personal sacrifice.

Recently, I’ve dealt with two SaaS vendors who are falling under the spell of old-school integrators/outsourcers. The SaaS vendors see these integrators/outsourcers as having great distribution or sales channels that they’d like to exploit. That’s great and true but it will only work if the integrator has:


- changed how it compensates its executives so that the sale of SaaS services is equivalent to on-premise services.
This is unlikely as top-line revenue is the key metric for most service firms. They care a lot less about whether they’re doing the right thing for the client and a lot more about their own career survival (or bonus payments).

- decided what it will do with all of its on-premise solution centers, application maintenance outsourcing centers, etc. These huge capital and headcount investments are often found in India and Eastern Europe. They may represent half of the integrator’s headcount. Can a SaaS vendor reasonably expect the integrator is just going to shutter these operations? No – the integrator can’t afford to this. Does the integrator have a strategy for re-purposing these operations to be focused on cloud-based SaaS solutions? I’ve only heard rumblings of one such plan and it was really limited.

Bottom line: Make sure you really understand how a consultant arrived at their software recommendation and whether the consultancy has fully disclosed how they benefit from this decision. Caveat Emptor folks.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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RE: The New Consulting Metrics (for SaaS)
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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Surely not?
DavidTurner1 Updated - 9th Feb 2011
Good heavens, Brian. Next you'll be suggesting that SIs and consultants in the past recommended SAP and other big ERP systems because they took ages to implement and required teams of consultants and specialists (that their firms happened to employ)!
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Truly independent consultants
Scott Priestley 9th Feb 2011
This is not an advertisement or solicitation, but this is exactly the foundation our business was founded on - we're truly independent consultants who do not have partnerships with specific vendors - akin to "Fee only" Financial Planners. We guide businesses through the ERP/CRM selection and implementation process using a standardized, objective analytical process without receiving financial consideration from the vendors.
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Message has been deleted.
abbigaelsmith Updated - 14th Feb 2011
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It continues to amaze me
fscavo 13th Feb 2011
Why any organization would have a systems integrator "recommend" solutions/vendors to the organization. The conflict-of-interest is blatant. Answer: engage with a consultant that does not have implementation support services for specific vendors.
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RE: The New Consulting Metrics (for SaaS)
bellasolutions 16th Feb 2011
The consultants compensation agreement is key to success. They should be compensated monthly same as the SaaS provider. This ensures a long term vested interest in their recommendations. It works for us http://www.bellasolutions.com
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