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The Year in Review in Software & Services

By | December 17, 2009, 6:59am PST

Summary: What were the top professional services and application software stories of 2009? Here are my votes for the top 10.

2009 had some interesting twists to it as far as the software and services industries go.

Here are top five services stories of 2009.

1) The breakup of BearingPoint – BearingPoint had some big bills to pay this year. When the time came to do so, they couldn’t. The company began the process of selling off parts of itself and now little of what once was BearingPoint still carries that name.

2) Satyam – This was a fairly shocking fraud story. The founder of the company confessed to a number of problems that eventually resulted in the company being acquired. Unfortunately, a lot of employees (and maybe some clients) got burned in the process but jail terms are likely for some of the Satyam executives.

3) Tiger Woods and Accenture go splitsville – Tiger Woods was the ‘high performance’ gold standard used by Accenture in its advertising for years. In a matter of weeks, Tiger has lost the Accenture endorsement amid some startling claims others have made about his love life.

4) Layoffs – Layoffs were big news. Accenture, IBM and other service firms axed/rightsized their headcount to meet the requirements of a down economy.

5) H-1B – This visa is much desired by many non-Americans yet this year we saw legislation being proposed, new enforcement actions by the US government and a massive decline in applications for these visas.

In software, there was no shortage of stories here. But these were more thematic and not tied to specific firms.

1) SaaS – There were loads of stories about software as a service. Almost every vendor (and there were 200+ of them) at a major HR show was offering SaaS products. Salesforce.com and NetSuite made a lot of noise with their Platform-As-A-Service offerings.

2) PPM – Vendors in the PPM (Project Portfolio Management) and PSA (professional services automation) spaces saw a flurry of innovation and acquisitions. Some really strong financial enhancements to the PPM products were particularly noteworthy. CA, Planview and others had big announcements. NetSuite’s OpenAir group acquired QuickArrow.

3) On-Premise ERP – On-premise ERP vendors had a really boring year especially when it came to innovation. That didn’t stop a lot of writers discussing the lack of value delivered, the slow pace of new functional enhancements, etc. 2009 marks another year where we’re still waiting for a big Fusion release.

4) Technology Vendors and the Cloud – Most major hardware and systems management vendors found the cloud this year. New systems management tools came out with integrators, outsourcers and hardware providers coming up with a large number of tools, solutions, etc. to help CIOs get applications up on the cloud.

5) Software Maintenance Margins – In 2009, everyone found out that software vendors make 90% margins on the software maintenance fees they collect from customers. Now that everyone knows this, will 2010 be the year where vendors face much more defiant customers over these charges?

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

Talkback Most Recent of 2 Talkback(s)

  • Workday... ERP
    Had a conversation (well, tried to have a conversation) with a CIO. Firm does about $10B in revenue and looking at implementing SAP's hosted offering. Told him he should take a look at Workday. Personally I put a lot of stock in a technology and firm being built from the ground up as an On-Demand provider over an on-premise vendor hosting their on-premise software.

    It sounds like Workday had a good year. Any props for ERP innovation on their part?
    ZDNet Gravatar
    @JoeTierney
    17th Dec 2009
  • RE: The Year in Review in Software & Services
    What caught my eye was Brian's referral to 90% software maintenance margin as bad thing. Brain, most software companies invest significant dollars in infrastructure, R&D and new product development. Healthy profit margins from on-demand services and support are an absolute necessity. Without those margins no software company can attract great talent, investors or even consider any new ideas.

    As an example, at Tenrox while 9 out 10 new customers are opting for Tenrox on-demand we still do have and support on-premise customers with perpetual licenses. One of these customers had gone without support for eighteen months thinking the software works great and they do not need our support, updates or innovations. Well something went wrong and they called our service team asking for help. They wanted to pay time and material for us to jump on the problem and fix it. We explained our policy that they must reactivate support, pay a penalty for the reactivation, and get up to date before we can even look at the problem. This customer was quite frustrated and did not take the news very well at all.

    As a software company we have no choice but to establish such policies. Tenrox is not a consulting "time and material" provider. The profits and good margins from on-demand services and support are absolutely essential for continued innovation and first class customer support.
    ZDNet Gravatar
    rudolfm
    25th Dec 2009

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