What if.....

What if.....

Summary: What if VCs, SAP, Your Marketing Team, etc. Designed the Stop SignI took a call last week from a friend of a friend who is trying to fight off a patent troll who happens to have a really obvious patent on a process that never should have been granted patent status.

SHARE:
TOPICS: Legal, CXO
0

What if VCs, SAP, Your Marketing Team, etc. Designed the Stop Sign

I took a call last week from a friend of a friend who is trying to fight off a patent troll who happens to have a really obvious patent on a process that never should have been granted patent status. As ridiculous as that patent is, it did cause me to wonder how some teams have ever gotten anything developed or patented with all of the management stupidity, lawyers, etc. getting in the way.

Today, I ran across this video that asks the question "What if Marketing Designed the Stop Sign?". You could substitute Marketing for your VCs, your favorite software vendor or any other team when you watch this but once you do, you'll see how the group dynamic can ruin a perfectly good idea. This makes you seriously question the wisdom of some crowds.

Enjoy

http://view.break.com/542649

http://view.break.com/542649 - Watch more free videos

After I saw this, I realized why scope creep sinks so many good software projects/products.

Topics: Legal, CXO

About

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

0 comments
Log in or register to start the discussion