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Claria quits adware

By | March 21, 2006, 1:49pm PST

Summary: Claria announced today that the company will be out of the adware business by the end of the second quarter. In April Claria will launch the beta version of PersonalWeb(SM), a “next generation platform designed to provide consumers with a highly personalized Internet experience”.

Claria announced today that the company will be out of the adware business by the end of the second quarter. In April Claria will launch the beta version of PersonalWeb(SM), a "next generation platform designed to provide consumers with a highly personalized Internet experience." I don’t have any details on PersonalWeb, but it should prove interesting. Perhaps it’s related to Claria’s BehaviorLink(SM), a targeted advertising network service that includes analysis of consumers’ web usage.

In 2001 - 2002 when Claria was still Gator, it was one of the most hated adware names on the internet. Claria is currently in discussion with several companies interested in buying their adware assets. Last year there was speculation that Microsoft was considering acquiring Claria. Let’s hope Microsoft is not interested in Claria’s adware assets.

In other adware news, Sean Sundwall resigned from 180solutions March 1 according to SunbeltBLOG. Sundwall was director of corporate communications. Prior to joining 180solutions, Sundwall was with Microsoft.

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Biography

Suzi Turner is webmaster and owner of SpywareWarrior.com, a comprehensive site that includes a spyware help forum, spyware blog and reviews of anti-spyware software by noted spyware expert Eric L. Howes. Suzi became angry about spyware in 2002 after being infected by a drive-by-download of a browser hijacker and unwanted adware/spyware and decided to help others in the same predicament. In April 2005, Microsoft awarded Suzi its MVP (Most Valued Professional) Award in recognition of her work to help internet users protect their privacy by removing and preventing spyware. Suzi is also a nurse for a national disability management company.

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Smoke and Mirrors....
Wolfie2K3 22nd Mar 2006
Claria announced today that the company will be out of the adware business by the end of the second quarter. In April Claria will launch the beta version of PersonalWeb(SM), a "next generation platform designed to provide consumers with a highly personalized Internet experience." I don't have any details on PersonalWeb, but it should prove interesting. Perhaps it's related to Claria's BehaviorLink(SM), a targeted advertising network service that includes analysis of consumers' web usage.

Why does this whole PersonalWeb thing smell like they're putting out their own browser shell - complete with "personalized" advertising?
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0 Votes
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Let Bill buy the adware
Ikester_z 21st Mar 2006
... and deep six that ****! He now gives to charity right? Well this could be his biggest benevolent contribution to mankind ... plus it would count as a tax writeoff right?

Bill, what do you say? wink
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Skeptical
doug@... 22nd Mar 2006
I would wait and see just what is involved with their newest offering. I think we might find that it is still running deceptive practices behind the scenes. Also, how will they promote their personalweb? Thru pop-ups/unders? silent downloads? If it walks like a duck, sounds like a duck ...
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Smoke and Mirrors....
Wolfie2K3 22nd Mar 2006
Claria announced today that the company will be out of the adware business by the end of the second quarter. In April Claria will launch the beta version of PersonalWeb(SM), a "next generation platform designed to provide consumers with a highly personalized Internet experience." I don't have any details on PersonalWeb, but it should prove interesting. Perhaps it's related to Claria's BehaviorLink(SM), a targeted advertising network service that includes analysis of consumers' web usage.

Why does this whole PersonalWeb thing smell like they're putting out their own browser shell - complete with "personalized" advertising?

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