In today's connected world, don't restrict your customer base to a specific region, but also don't spread yourself out too thin. 'Think glocal' is the mantra for startups today.
Can Bangalore be the next Silicon Valley? Srinivas Kulkarni looks at what it will take for India to have a flourishing startup ecosystem.
Srinivas is an avid blogger and a technology enthusiast who has worked for a couple of digital/tech startups in India since 2010. He has also worked with a few technology clients dealing with tech startups in India and Asia-Pacific, giving him an insight on the country's startup space. In his spare time he listens to audiobooks, podcasts and is a passionate travel blogger.
Before starting up, finding your product-market fit first is key. Identifying your customer, figuring out a right approach, and then creating the right product to fit your market is a great strategy for startup success.
A Bangalore-based startup Deck.in has built a "mobile-first" app called Deck that makes it easier for users without design skills to create good looking presentations.
Being an entrepreneur or a freelancer is a choice facing many people. At the end of the day, some of the key things that separate them are their approaches towards getting the job done, building a vision, and scaling their venture.
One of the toughest tasks as an entrepreneur is to master the art of customer acquisition. Some tips on helping startups acquire customers better.
Businesses can no longer sell a product or service and move on. No matter if it is subscription, utility, freemium or any other kind of pay as you go model, companies earn a lot more keeping a customer as a revenue stream.
With a core team that has a strong mobile background, this Indian startup aims to make iterating on apps as easy and painless as for web with the world's first WYSIWYG editor for A/B testing.
This Bangalore-based startup helps businesses capture leads across the social web, which enables startups and SMEs to track, manage, engage, and follow up the leads until closure.
The Bangalore-based startup says it has built the first analytics app store, theanalyticstree, that has predefined domain and content rich analytic apps to provide customized analytics to SMBs and enterprises.
Forrester predicts India's tech spending next year will be driven by a strong customer focus.
Growth hacking techniques such as social campaigns, content marketing, CRM automation, and influencer targeting have helped startups succeed much better than traditional marketing.
Despite the numerous challenges of working for a startup, simple things such as hands-on learning, flexibility, drive to build something great, and the insane energy is what makes working for startups worth it.
The Delhi-based startup touts a powerful semantic engine which filters and classifies social media mentions to help brands manage their online reputation management real-time.
Blume ventures, an angel and seed fund venture from Mumbai focuses on the large need for institutional pre-series A capital in India and helps growth for early stage startups.
As an entrepreneur with multiple startup ideas, an eternal question is whether to pursue a product or service. Factors to consider include identifying the problem, scalability, margins, errors and finances.