Growth hacking techniques such as social campaigns, content marketing, CRM automation, and influencer targeting have helped startups succeed much better than traditional marketing.
Can Bangalore be the next Silicon Valley? Srinivas Kulkarni looks at what it will take for India to have a flourishing startup ecosystem.
Srinivas is an avid blogger and a technology enthusiast who has worked for a couple of digital/tech startups in India since 2010. He has also worked with a few technology clients dealing with tech startups in India and Asia-Pacific, giving him an insight on the country's startup space. In his spare time he listens to audiobooks, podcasts and is a passionate travel blogger.
Despite the numerous challenges of working for a startup, simple things such as hands-on learning, flexibility, drive to build something great, and the insane energy is what makes working for startups worth it.
The Delhi-based startup touts a powerful semantic engine which filters and classifies social media mentions to help brands manage their online reputation management real-time.
Blume ventures, an angel and seed fund venture from Mumbai focuses on the large need for institutional pre-series A capital in India and helps growth for early stage startups.
As an entrepreneur with multiple startup ideas, an eternal question is whether to pursue a product or service. Factors to consider include identifying the problem, scalability, margins, errors and finances.
Flowics, by Argentinian startup Zauber, has entered the Indian market and is working closely with Twitter India to provide enhanced user engagement through social hubs.
Among the most talked about strategies are drawing community insights, addressing pain points and customer feedback and getting the wireframe right.
The Bangalore-based startup is one of the first success stories in India’s missed-call business tapping in this unique phenomenon.
Get "online" without a data connection via SMS with the browser by Bangalore-based startup, Innoz.in, which seeks to connect the unconnected poor with featurephones to the information riches of the Web.
Google on Thursday announced the global launch of Google Partners, a program designed to help agencies and web professionals succeed online making it easier to access Google resources, training, and support all in one place.