The advertising "experience"
This will be quick, but I wanted to throw my two cents into the ring and get back to some "positive" blogging instead of the technology debates. There's an interesting article over at the Wall Street Journal that talks about "pre-rolls" in video advertising. What are pre-rolls? Those annoying 10 to 20 second blurbs about nothing that you have to sit through before the video you want plays. Just a terrible method of advertising. As a consumer, I want something, so wouldn't it be great if you, as an advertiser, blocked me from seeing it? It's the online video equivalent of putting toothpicks in people's eyeballs.