Adobe and NBC to provide live streaming of NFL games

Adobe and NBC to provide live streaming of NFL games

Summary: Adobe just announced that the NFL is going to use Flash to deliver live, online streaming video for NBC Sunday and Thursday night football games. You can go watch the games on NBCSports.

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Adobe just announced that the NFL is going to use Flash to deliver live, online streaming video for NBC Sunday and Thursday night football games. You can go watch the games on NBCSports.com right now. It looks like they used Flex to build the player and I assume they're using H.264 as the codec.

Adobe and NBC to provide live streaming of NFL games

The NFL is a really, really tough nut to crack. As the biggest sports league in America in terms of revenue and viewership, they can basically do anything they want. And their incentive to take risks is very low.

The video quality is pretty good and I love the fact that you can switch between cameras. They've got 5 live streams going at the same time and it's going to be a great way to check out replays. And because it's live, they're still able to include advertising. The killer is a lack of full screen. The Olympics Silverlight app did this as well and I can't figure it out. That should be such a key, easy feature. Hopefully this isn't the start of a trend.

I think this is going to be a great example of Flash, a great showcase for RIAs, and hopefully a good point of comparison between the Olympic Silverlight player.

Topics: Enterprise Software, Mobility

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8 comments
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  • SilverLight gets shown up

    Ballmer must be throwing chairs somewhere in Redmond.
    LBiege
  • RE: Adobe and NBC to provide live streaming of NFL games

    That is pretty coOL
    D T Schmitz
  • NFL coming to a browser near you thanks to Flash

    ping back from http://bits.samiq.net

    [... As Ryan Stewart notes, the lack of a full screen feature is one of the draw backs of the experience, and as with the Olympics events, one end up thinking that having the availability to displays ads around the chrome comes first to the overall commodity of the video watching experience ...]

    from "NFL coming to a browser near you thanks to Flash"
    gcorrales@...
    • You can already watch NFL games and others

      Just go to http://www.streamthegames.com
      dldiscreet
  • RE: Adobe and NBC to provide live streaming of NFL games

    Flash? Surely the NFL can do better than that.
    vidnuz
  • RE: Adobe and NBC to provide live streaming of NFL games

    There is full screen mode as well.
    anand_kothalkar
    • no full screen

      There isn't full screen -- where are you seeing that? 'maximize' is available, but isn't full screen.
      tim@...
  • Stream NFL games

    Man i can't wait for NBC and NFL to start streaming some of the games..

    I found a site where i can actually access all the games online no matter where i go i can watch all the sports not just football. including college games too!

    www.streamthegame.com Very sharp Picture comes through as well near HD quality.
    dldiscreet