New York Times rolling out HD video content with Brightcove

Andy Plesser has the scoop that the New York Times has launched a new HD video portal using Brightcove's service, something I've covered recently. With news that the New York Times is in trouble, this couldn't come at a better time. Online video continues to explode in popularity and it's becoming arguably the best way to reach new audiences and keep those audiences engaged. The New York Times doesn't have a brand problem or even a content problem, but newspapers just haven't been adapting well to the web. Video is one way to counter that.

The New York Times is using the new platform which allows for dynamic streaming so that users get the best quality video stream that their bandwidth allows. The portal looks like it has a lot of great content across all of the New York Times' categories. They look like they're using preroll ads. With the impressive brand of the New York Times, advertisers could be more than happy to jump in and advertise on the site, especially with the economic downturn looming. This is a good move for the Times and another indication of rich media becoming more important in every facet of content creation.