James Farrar

James has more than 15 years of experience working on corporate sustainability issues from both the corporate and NGO campaigning perspective.

Latest Posts

Apple rolls over on EPEAT. Next: O2's 40 million subscribers?

Apple's u-turn on EPEAT signals that the company is not impervious to consumer & stakeholder pressure on green issues after all. Will Apple now be reconsidering its refusal to participate in O2's eco rating program? Will O2 up the ante to get Apple into their rating scheme?

July 17, 2012 by James Farrar


IBM: trailing the Smarter Planet?

IBM just published its 2011 corporate citizenship report which outlines a very impressive record of social investment and environmental stewardship. While the environmental program is yielding bottom line contribution, understanding the strategic contribution of its massive giving programme is less intuitive. On the corporate side, IBM has failed to report employee satisfaction figures for the first time in 10 years.

July 13, 2012 by James Farrar

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Cloud Wars: Green & Clean or a Cockroach Motel?

Dreamforce and Oracle Open World surfaced a rhetorical war of corporate responsibility: the clean cloud versus a cloud so compromised on privacy and security it can be characterised as the 'roach motel of clouds'.

October 11, 2011 by James Farrar

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Conflict minerals: some progress in the Congo?

The US government is kick starting an effort to get a 'conflict free' certification program off the ground for electronics manufacturers who sources minerals in the Democratic Republic of Congo. But does this thing have legs?

October 7, 2011 by James Farrar


Is Oracle going green?

With the introduction of some new sustainability solutions and the appointment of a Chief Sustainability Office is Oracle going green?

October 7, 2011 by James Farrar


Steve Jobs: the anti-Davos, Davos man

Steve Jobs didn't spend a lot of time trading personal influence with the canape crowd. He didn't scrub up well to role play CEO as statesman. But then he didn't need to all that much. He let his products do the talking instead.

October 6, 2011 by James Farrar