James Farrar

James has more than 15 years of experience working on corporate sustainability issues from both the corporate and NGO campaigning perspective.

Latest Posts

Update - Swartz to Jobs: let Timberland help Apple on sustainability

Timberland CEO, Jeff Swartz offers Steve Jobs some friendly advice: Apple should have board level supervision of its sustainability strategy. However, despite repeated shareholder resolutions and the presence of Al Gore on the board this is one piece of advice Jobs maybe likely to ignore. But is Apple really bottom of the rung relative to peers? At least one investor feels that although Apple has problems so too does HP and Dell - its just that people are a bit emotional about Apple.

May 26, 2011 by James Farrar


Morality V's Technology: Timberland takes Apple to the woodshed

Timberland CEO Jeff Swartz wrote an extraordinary attack on Apple for its lack of performance on sustainability. Swartz laments that companies like Timberland have to play by the rules on sustainability but the cool brand of Apple gets a free pass. There is some irony that Swartz calls on Apple to marshall sustainability performance in its supply chain and yet feels powerless to influence Apple in his own personal or enterprise procurement process. Is Swartz a voice in the wilderness or is this the start of a popular revolt against the iconic Apple brand.

May 23, 2011 by James Farrar


HP 2010 Sustainability Performance Report - a mixed bag

HP publishes its 10th annual sustainability report with good news on energy, climate and product environmental responsibility. The company for the first time takes us through the sustainability performance of its portfolio. However, HP hasn't yet set targets for conflict minerals, supplier audits and transparency is ratcheting downward. Also down is HP's level of product donations though cash donations are up. Other commentators have noted HP is maybe green muting but as the largest global IT player shouldn't it lead from the front?

May 10, 2011 by James Farrar


Oracle bats away pesky shareholder resolution on sustainability

Oracle is opposing a minority shareholder resolution to be tabled at its upcoming AGM calling on its board to institute a formal sustainability oversight committee. The resolution was prompted by elimination of Oracle, Microsoft and Cisco from a suatainability investment index due to insufficient disclosure.

September 8, 2010 by James Farrar


Facebook Places rebuffed by eminent sociologist who inspired it

Facebook claim their service in general and in particular the new geo locations service Facebook Places helps to rebuild social cohesion and civic life in the public space. At the launch event Facebook drew from the work of sociologist Ray Oldenburg. However, Ray Oldenburg profoundly disagrees.

August 26, 2010 by James Farrar


Nokia Siemens Networks respond to Iran human rights abuses claims

Nokia Siemens Networks respond to the law suit filed against them for human rights abuses. They argue that although their technology includes lawful intercept capability, mobile communications on the whole has done more to empower activists fighting for democracy than its has for oppressive regimes seeking to oppose it.

August 20, 2010 by James Farrar