James Farrar

James has more than 15 years of experience working on corporate sustainability issues from both the corporate and NGO campaigning perspective.

Latest Posts

Airlines on Climate: Don't blame us blame the Banks

I've posted before in these pages about how the business lobby, under pressure to respond to climate change, is starting to fracture. There was another dramatic example of this yesterday in Kuala Lumpur at the annual general meeting of the International Air Transport Association (IATA) when the CEO, Giovanni Bisignani, took an extraordinary swipe at the UK government and the banking industry.

June 8, 2009 by James Farrar

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Sustainability: More Capitalist Than Jack Welch?

What's wrong with this picture? At a time where more leading companies than ever are integrating sustainability, not just into their mid term strategy but into the core of their business models, Jack Welch sits awkwardly on the landscape.

June 4, 2009 by James Farrar


Hearing the Call: A Promethean Encounter in Copenhagen?

Cate Blanchett: A Promethean Encounter with CEOs in Copenhagen?The great and the good of global business got together in Copenhagen last week to try to reach consensus on what the private sector message should be to the UN led climate change negotiators who will agree a post Kyoto framework this December.

June 3, 2009 by James Farrar


IBM on Sustainability: Time For Real Time

Its hard not to be impressed with the strength of focus coming from IBM these days on sustainability. I'm ususally pretty sceptical about sustainability marketing efforts and IBM have a high hurdle to jump to reach a point of public credibility.

June 1, 2009 by James Farrar


Greenpeace Cool IT: But does GP miss the point?

Greenpeace upped the ante on the IT sector by switching focus from reporting on the environmental performance of consumer electronics to looking at how the industry as a whole is performing on climate change. Yesterday they launched their inaugural Cool IT ranking of the top 12 IT firms performing on climate change.

May 28, 2009 by James Farrar


Sun & Symantec: A New Breed of Sustainability Leadership?

The passage of the Waxman Markey Bill through the US House of Representatives Energy and Commerce Committee this week has left behind it some hard feelings and a split in the business lobby. The US Chamber of Commerce came under severe pressure for lobbying against the bill whilst many of its members were pulling the other way.

May 24, 2009 by James Farrar


Oracle & Google: Of Goats, Grids and GRI

Interesting developments this week for energy efficiency prospects with both Oracle and Google entering the fray of the green grid business. Oracle now boasts an end to end offering for Utilities so they can optimize resources and better manage sustainability performance.

May 22, 2009 by James Farrar


US Congress Ready to Act on Human Rights Crisis in Tech Industry Supply Chains

Following on from yesterday's riff on traceability technology for Vietnamese fisheries, it turns out Silicon Valley may yet be its own best customer. Despite common knowledge of serious human rights abuses relating to the mining of cassiterite in the Democratic Republic of Congo the industry has not gone far enough to guarantee ethical sourcing to satisfy increasingly concerned stakeholders.

May 20, 2009 by James Farrar


IBM & FXA Helping Assure Safety of Vietnam Seafood Exports

IBM's vision of a smart planet is proving to be an interesting intellectual platform from which to invite all actors to think how best to improve sustainability performance with smart use of IT. Yesterday's announcement (hat tip James) of a partnerhsip between IBM, FXA Group, the Vietnam Association of Seafood Exporters & Producers and the Vietnamese government is particularly interesting.

May 20, 2009 by James Farrar


SAPPHIRE and The Story of Stuff

Annie Leonard’s Story of Stuff sustainability presentation has been doing the rounds in American classrooms and has stoked up many on both sides of the political divide. On one side, parents tell of angst ridden kids now wondering about the ecological footprint of Lego and on the other side free enterprise advocates say Leonard has misled the public - surely market forces kick in to correct all of this long before it starts to get out of hand?

May 18, 2009 by James Farrar