James Farrar

James has more than 15 years of experience working on corporate sustainability issues from both the corporate and NGO campaigning perspective.

Latest Posts

AT&T's First (well not quite first) Chief Sustainability Officer

The AT&T PR luvvies pushed out a tweet today announcing they had freshly minted their first Chief Sustainability Officer (CSO). I took a closer look and it turns out the newly appointed Charlene Lake has been in situ since last year albeit with the slightly more modest title of VP Public Affairs Corporate Citizenship and Sustainability.

May 14, 2009 by James Farrar


G20, London Loony Lamposts and Banking Undue Diligence

As a national past time, Spank the Banker has become almost Monty Pythonesque in its common expression. As G20 gets ready to roll into London for the most important such conference since the great depression, even hapless university professors such as Chris Knight from the University of East London find themselves caught up in the drama and err a little towards the loony.

March 29, 2009 by James Farrar


Microsoft & Bill Clinton: We'll Save the Cities from Climate Change

Yesterday, at the Microsoft Government Leaders Forum, (former) President Bill Clinton launched the Microsoft & Clinton Climate Initiative joint effort, Project 2°, to save the cities of the world from ravages of climate change.  Microsoft have developed a tool to help city Administrators assemble an inventory of their CO2 emissions and model planning scenarios to reduce impact.

March 26, 2009 by James Farrar


Microsoft Joins the Great Tech Carbon Telethon

Today is Red Nose Day in the UK, a day when you are supposed to do something 'funny for money'. People in offices all over the UK will don a plastic red nose and raise money to provide financial relief for Africa.

March 13, 2009 by James Farrar


From Blackberry to Greenberry: RIM Goes Green at CeBIT

Even with attendance and exhibitor numbers down CeBIT this week was still full steam ahead on green. Luis Neves, Head of Sustainability at Deutsche Telekom and Chairman of the Global eSustainability Initiative (GESI), during his keynote announced GESI's newest member will be Research In Motion, maker of the Blackberry.

March 6, 2009 by James Farrar


Green is still Gold (But Beware of the Politics of Gesture)

Foolhardy it may be to go out on a limb here to take on my boss (in this carnation I mean my editor, Larry Dignan) and a force of nature that is my fellow ZDNET blogger Dennis Howlett but I have to disagree with both on the subject of viability of the green market. Dennis thinks green is a fashion not to follow, fools gold maybe and Larry came away from Oracle Open World thinking that, with green, Silicon Valley is attempting to manufacture the next big thing.

February 28, 2009 by James Farrar


Pepsico Saved from Suicide Campaign by Twitter?

It's not easy to push consumer products these days as discretionary spend dries up and advertising channels become ever fragmented. Understandable then when corporations are seduced into more edgier terrain by their creative agencies.

December 4, 2008 by James Farrar