The AT&T PR luvvies pushed out a tweet today announcing they had freshly minted their first Chief Sustainability Officer (CSO). I took a closer look and it turns out the newly appointed Charlene Lake has been in situ since last year albeit with the slightly more modest title of VP Public Affairs Corporate Citizenship and Sustainability.
James Farrar focuses on the business balance between financial performance and social-environmental impact.
James has more than 15 years of experience working on corporate sustainability issues from both the corporate and NGO campaigning perspective.
People in business often speak of NGO's in a kind of wide eyed way, a mixture of fear and curiosity, but most vastly under estimate their capability. Granted, NGOs are as diverse as businesses - some are hopeless, some perform magnificently.
HP released their 2008 sustainability report today and again, unsurprisingly, it's a deeply impressive effort. HP has pushed the boat out with substantive improvement in the quality of the disclosure as well the accessibility of the report which has been much enhanced with the use of interactive dashboards.
As a national past time, Spank the Banker has become almost Monty Pythonesque in its common expression. As G20 gets ready to roll into London for the most important such conference since the great depression, even hapless university professors such as Chris Knight from the University of East London find themselves caught up in the drama and err a little towards the loony.
Yesterday, at the Microsoft Government Leaders Forum, (former) President Bill Clinton launched the Microsoft & Clinton Climate Initiative joint effort, Project 2°, to save the cities of the world from ravages of climate change. Microsoft have developed a tool to help city Administrators assemble an inventory of their CO2 emissions and model planning scenarios to reduce impact.
Today is Red Nose Day in the UK, a day when you are supposed to do something 'funny for money'. People in offices all over the UK will don a plastic red nose and raise money to provide financial relief for Africa.
Even with attendance and exhibitor numbers down CeBIT this week was still full steam ahead on green. Luis Neves, Head of Sustainability at Deutsche Telekom and Chairman of the Global eSustainability Initiative (GESI), during his keynote announced GESI's newest member will be Research In Motion, maker of the Blackberry.
Foolhardy it may be to go out on a limb here to take on my boss (in this carnation I mean my editor, Larry Dignan) and a force of nature that is my fellow ZDNET blogger Dennis Howlett but I have to disagree with both on the subject of viability of the green market. Dennis thinks green is a fashion not to follow, fools gold maybe and Larry came away from Oracle Open World thinking that, with green, Silicon Valley is attempting to manufacture the next big thing.
The economic displacement from the current downturn has been severe on the professional classes of Silicon Valley. Many of the majors are ramping up redundancy programmes and trimming pay and benefits.
It's not easy to push consumer products these days as discretionary spend dries up and advertising channels become ever fragmented. Understandable then when corporations are seduced into more edgier terrain by their creative agencies.