Had Air New Zealand not beaten them to it, you might expect Telecom's latest TV ads to tell us how much the telco supports the All Blacks.
Darren Greenwood keeps his feet on New Zealand's shaky ground and his head up in the long white cloud.
Darren Greenwood has been in journalism, not all of it IT, since the days of typewriters and long before the web spun its way around the world. Coming from Yorkshire, he can be blunt, and though having resided in New Zealand, as well as Australia, for quite some time, he insists he is not one of the 'sheeple!'
Remember all the abuse Telecom rightfully received over the many failings with its XT network? There were the experts flown in from abroad, the tussles with supplier Alcatel-Lucent and the humble apologies of CEO Dr Paul Reynolds.
Remember the old saying about being "innocent until proven guilty"? Well, the latest version of New Zealand's Copyright Amendment Bill has a farcical reversal of this, which has created rightful outrage.
People should stop whining about the expense Telecom New Zealand has incurred in its move to new large and flashy headquarters.
A few days ago, the Telecom Users Association of New Zealand (TUANZ) appointed a new boss — former Computerworld editor Paul Brislen, an old colleague of mine.
As Australians fear China might use Huawei investment in NBN to spy on their country, Kiwis have other concerns about trading with the dragon.
If Telecom New Zealand is to become a partner in the New Zealand Government's ultra-fast broadband project, it will certainly have to raise its game.
It seems our IT vendors are rip-off merchants and our IT leaders are too dumb to notice.
Those who lament the law-free nature of the internet should consider the state of non-net society.
Despite my predictions for an "age of austerity", I haven't seen signs of fiscal prudence from Julia Gillard's new government yet. New Zealand's government, on the other hand, is certainly tightening the screws.