Angry Birds Flashmob at SXSW 2012

Angry Birds Flashmob at SXSW 2012

Summary: A surprise Angry Birds flashmob at SXSW celebrated the Angry Birds In Space announcement.

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On Tuesday the high noon innocent bystanders outside the Austin Convention Center saw a real-life confrontation between birds and pigs when an Angry Birds flashmob took over the street for four minutes of unrestrained fun.

It took the conference attendees by surprise when, without warning, a woman in a red 'bird' shirt began dancing in the middle of the busy street.

Her flighty dancing was soon met by a taunting male green-shirted pig - and then a sounder of swine revealed themselves by ripping off jackets and sweatshirts. A red-shirted flock behind the red bird responded in kind, and then the game was on.

Angry Birds Tees was on hand to give out piles of free merchandise, most especially t-shirts. Flashmob participants were recruited locally, and the 60-80 dancers learned the routine in two days.

The Angry Birds Tees official video shows the flashmob dance from several angles and is without the real-life audio:

This flashmob was part of the Angry Birds Space Tour, on a scheduled Austin stopover. The final event will be in Las Vegas on March 17th.

Pigs - are the from the dark side of the moon?

Celebrating the March 8 announcement of Rovio's new Angry Birds In Space - in cooperation with NASA - the surprise dance-off began on Tuesday at 12:30 PM with portable loudspeakers blasting Star Trek's famous "where no man has gone before" opening lines.

Here is the official Angry Birds In Space with NASA announcement with NASA Flight Engineer Don Pettit of NASA.

Petit spoke in a Rovio broadcast from the International Space Station for the online announcement. In the video, he uses Angry Birds In Space to explain the properties of physics in space, including a demonstration of a catapult in zero gravity using an Angry Bird:

I caught up with with Peter Vesterbacka, CMO and Mighty Eagle of Rovio Entertainment and Angry Birds, in the Austin Convention Center and we chatted about their exciting new NASA projects.

Vesterbacka explained that Rovio will also be working with NASA and partnering with National Geographic Books on an official companion book to the Angry Birds Space game. The book's aim will be to combine the allure of Angry Birds whimsy with educational information for kids.

He discussed all of this with me while cheerfully sporting head-to-toe garb and accessories clearly identifying him as a red bird in the SXSW convention wild.

Angry Birds In Space will be available March 22. An Angry Birds Space Guide is available now in the iTunes Store.

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9 comments
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  • It wasn't a flashmob at all, it was a staged theatrical event.

    Lets not confuse the two, as these people where in hiding, waiting for the que to perform.
    William Farrel
    • how do you think flashmobs are organized?

      Do you really think 300 shoppers just stop in a mall to sing 'Have a Holly Jolly ...' and dance in amazing unison? All flashmobs that leave any impact are staged events.
      use_what_works_4_U
      • In the sense that

        this was planned and rehersed off site, then brought to street. They've done things like that for years, and they weren't considered "flashmobs".
        What changed all of a sudden?

        It's not like the spectators where hit with a sudden influx of people (hence the "flash mob") instead the people where in place in the crowd, all they did was take off their shirts and dance, no sudden "mob" appeared
        William Farrel
  • that

    was rubbish!

    The T-mobile one a couple of years was 100x better.
    danjames2012
  • Angry Birds

    I've never played a computer game. I knew my Facebook experience was doomed when a gorgeous Iraqi War widow invited me to play games on Facebook. I had every chance in the world. She was local, I knew her personally and she is drop dead gorgeous ex-model but I couldn't get the knack of gaming. The whole "hierarchy of position" many games impose is completely foreign to me. I like to dance. The dancing looks fun. She couldn't go dancing though. As I had been a year earlier, she was in a formal one year period of public mourning that our community holds venerable. Needless to say, the whole thing went into a tailspin very quickly.
    JohnnyJane
  • Hilarious :D

    Woo!!!! I love it!
    Imrhien
  • Pet Rocks next?

    I remember a BASIC Artillery game in 1976 that I programmed a year of two later on a Tektronix display. Slap on some lipstick and 35 years and that same game is a world wide phenomenon.

    I avidly await the reintroduction of pet rocks ;-)
    tonymcs@...
  • Who paid whom to partake in that waste of time?

    Besides, let's see one for "Cut the Rope" - a far more innovative game with far better graphics... "Angry Birds" is a lame retread of "Crush the Castle" (amongst many others) - and one so bad, it's deliberately made to induce the purchasing of 'mighty eagles' because the player lacks the freedom to lob the weapons in the order said player chooses to throw them in...
    HypnoToad72
  • Love Angry Birds

    I love angry birds, and i like all the angry birds stuffs. My favourite includes <a href="http://www.squidoo.com/angry-birds-pajama-for-kids">Angry Birds Pajamas</a> and <a href="http://www.squidoo.com/angry-birds-shirts-for-kids-on-sale">Angry Birds Shirts</a>. Above video makes me think to have such sort of angry bird real march with friends.
    http://www.squidoo.com/angry-birds-shirts-for-kids-on-sale
    peterjack1221