Facebook and adult social networking: A dream that’s all wet

By | November 1, 2010, 3:45pm PDT

Summary: Facebook is now at legal loggerheads with Faceporn, a new adult-oriented social networking site.

I’d like to introduce Violet Blue, our newest Tech Broiler guest columnist. You might remember when I had Violet as a podcast subject when we discussed the various control mechanisms for restricting explicit content and ebooks on Apple’s devices during the launch of the iPad back in March of this year.

My intention is for Violet to add some badly-needed “spice” to our frequently bland tech topics and continue the tradition of edginess which until now, has had a very male-oriented spin.

Also See: Podcast with Sexologist Violet Blue on eBooks, explicit content and iPad (March 2010)

For her first ZDNet article, Violet will be discussing recent developments with Faceporn, a new adult-oriented social network that is now at legal loggerheads with FaceBook — Jason.

FacePorn Logo

How many times have you been stuck in the rat’s maze of Facebook profile settings and thought, “This is such a turn-on. I can’t believe that no one has made a porn version of Facebook, because surely this pleasure must be taken to the next level”?

Many times, we’re sure. As it happens, you’re not alone.

One website, Faceporn (Faceporn.com), decided that the constant stress of agonizing over personal privacy in social networks was going to be the next “Behind The Green Door” for our generations. Billing itself as “the number one socializing porn and sex network,” the site aimed to create an X-rated social network, taking the literal “face book” concept to one of “face porn” which actually sounds a lot less appealing. They launched in April 2009.

Unfortunately for them, and everyone else with a Facebook fetish, Facebook did not like this very much. Two weeks ago, Facebook filed suit against Faceporn at U.S. District Court in Northern California, claiming trademark infringement.

In Facebook’s court filing, the company stated that Faceporn “blatantly copied the Facebook logo, site and Wall trademark” while showing screenshots that exemplified Faceporn’s blue-and-white color palette, Wall-style postings, and where users could send a “flirt” — even though in this instance, you would think a “poke” would be more appropriate.

Faceporn, in their second Tweet ever, made a tiny peep on October 20 saying, “Forced to close down for a while, due to unforeseen circumstances. We’ll be back though. Better than ever!”

In the meantime, Facebook wants the court to order Faceporn to turn over the domain and all of Faceporn’s revenue. As many people know, Facebook has not hesitated in the past to take action over what it deems as potentially violating Facebook’s trademark and intellectual property.

Last August Facebook sued a company called TeachBook with the claim that the site’s use of the word “book” violated the Facebook trademark. In this instance, Facebook clearly does not like what is being done to “their” face. Facebook does not want porn in its face.

However, some people did, and they were willing to plunk down some cash to try and get a faceful of X-rated social networking. It remains to be seen as to how many users accidentally signed up for Faceporn instead of Facebook. Some might argue that it’s an easy enough mistake to make as Facebook itself is so attractive, alluring, seductive and easy to use — it could even be considered addictive. Those may also be the very same people who present similar arguments to their wives that the charges on their credit cards to Faceporn must have been made by someone else.

Surely, these well-meaning would-be Faceporners saw something they liked, something that might have even turned them on more than a blue-and-white color scheme, Wall-style posts, and the ever-arousing threat of having your personal information sold to advertisers. After all, you’d think that people would hand over their credit cards for a little more than a “flirt” even if they were pretty sure they’re not going to actually get a “poke” out of it.

Those people probably also joined FacebookofSex.com and the non-ironically named SADOfacebook.com (these sites are NSFW and adults-only). Looking for a social networking experience that combines what could be the positive aspects of a social mega-site like Facebook with a decidedly adult aspect, in a perfect world, might be a pretty interesting social experience for grownups.

Page 2: [If I were to build the ultimate adult social network...]  »

Topics

Violet Blue is a Forbes Web Celeb, SF Appeal contributor, a high-profile tech personality and one of Wired's Faces of Innovation.

Disclosure

Violet Blue

I am currently freelancing part-time (only) for ReadWriteWeb for their general news blog and their Start (startup tools) channel; this was made in agreement that I would not write about anything that might conflict subjects in my blog (no sex content). I'm under contract to publisher Cleis Press for editing three more books (only) with the topics of women's/couples' erotica. I have been writing and editing books for Cleis Press for ten years on the subjects of erotica and human sexuality (guidebooks). I'm not under exclusive contract anywhere/to anyone/to anything, I have no investments.

Biography

Violet Blue

Violet Blue (tinynibbles.com, @violetblue) is a Forbes Web Celeb, SF Appeal contributor, a high-profile tech personality and one of Wired's Faces of Innovation. She is regarded as the foremost expert in the field of sex and technology, a sex-positive pundit in mainstream media (MacLife, Forbes.com, The Oprah Winfrey Show, others) and is regularly interviewed, quoted and featured prominently by major media outlets (from ABC News to the Wall Street Journal). A published feature writer and columnist, Violet also has many award-winning, best-selling books; her books are featured on Oprah's website. She was the notorious sex columnist for the San Francisco Chronicle. She headlines at conferences ranging from ETech, LeWeb and SXSW: Interactive, to Google Tech Talks at Google, Inc. The London Times named Blue one of the 40 bloggers who really count.
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RE: Facebook and adult social networking: A dream that's all wet
JACOBSONR 14th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
The road to hell is paved with the best intentions. (don't read too much into that. Grin.)

But what would prevent this concept of an "adult" Facebook web site from turning into primarily an online agent for Escort Services? Didn't Craiglist encounter similar issues?
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@kenosha7777

Great, now I have an excuse to talk about porn with my GF without getting my butt dumped.

hehehe. I can't believe what companies will do to attract more visitors.

Great going ZDNET or better yet Porn ZDNET (more catchy). By the way did you really have to with a dominatrix? hehe just asking.
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Oh,theres a sweeps week
Stan57 1st Nov 2010
Oh,theres a sweeps week,month on the internet now. Get a women to talk about tech porn to get better numbers. HAHAHAHAHAHHA
Zdnet sinking to new lows
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Contributr
@Stan57 You read it ... must be working.
@elemgee
I didnt read the article,didnt have too.
@elemgee it is responsibility to tech who read it first, book report Help | custom Admission essay | custom thesis
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VB certainly "walks" the tech porn talk!
matthew_maurice 2nd Nov 2010
@Stan57 You may not agree with her conclusions, but you can't deny her expertise.
@matthew_maurice
Plus, please stop trying to prevent my facetime with the lady!
@matthew_maurice
I have no idea who she is nor do i care.
@matthew_maurice ....then Stan57 would have at least one place where he could get some real digital "nookie". Unlike now when he's spending all his time on ZDNet posting shizt digital comments! shocked haha.... she (Stan57) may even wake up one morning not on the rag!!! wink
@Stan57
maybe you didn't read all the text, but you can always scan the pictures. It takes only one hand to move a mouse...
Does Facebook actually believe that this will take away its traffic?? Highly unlikely.

There are essentially two kinds of users for Facebook, the ones that use it to keep in touch and those that just get onto the social networking site as an escape.
A site like Faceporn would only appeal to the latter, as serious social networkers would not be affected by any other site with any "Face".

I think this is Faceporn's decision time, whether it wants to be a run-of-the-mill porn site or does it really want to differenciate. Without the differentiation, Facebook need not really be worried about the site. So even if it loses the lawsuit, I think if Faceporn can deliver something innovative, then there is no stopping it from becoming the next Facebook

NQ
@navinq
Off the cuff (in a long sleeve shirt today), I'd guess that FB's paranois is more about having parents who are uncomfortable with the sexuality or curiosity of their offspring, reacting to the existence (or perception) of porn invading the facebook culture. Those reactionaries would presumably not be aware that rather shady "dating" sites are already linked to FB, so the rest looks to me like a slippery slope. No pun intended. Okay, pun IS intended.
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In other news:
Snooki_smoosh_smoosh 2nd Nov 2010
Anyone with a face must now pay facebook royalties in conjunction with a court ruling that says facebook is allowed to own the word "face". And in a separate ruling books are now outlawed, as another court ruling has ruled that facebook owns the word "book. Mark Zuckerberg had this to say. "we are very happy about this court ruling, it will allow us to protect our intellectual property, and help to allow us to bring new an innovative words to market."
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..and gone after Facebook. I believe the Macbook was here long before the Zuck...
My God Violet. You are an astounding woman. It's nice to see a female face on the site..... wink
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Contributr
@sammysamcore It's definitely a Beauty and the Beasts situation now on Tech Broiler.
You're just talking about your little crew & not the whole site, right?
@jperlow OK but can I still be one of the "beauties"? I have spent so much money on hair removal, I thought I would be off the "beast" list by now...
Well, give it to the French to be creative in this department:
http://www.fessebook.com/
(those of you who did not take french in high school might need to translate "fesse"

Enjoy!
Facebook does not OWN the word "face" or "book". Maybe the layout can be sued upon but not the words.
@tekwrite
Donald Trump does not own the words "You're" and "fired", but somehow he managed to trademark them..

Stupid yes. However I blame the courts in the US for allowing these people to trademark things like this..
@tekwrite, you can basically sue for whatever you want. Winning the suit is another issue.
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@keitha73... is deemed frivolous, then you should be fined big time for wasting the court's time, and the Tax Payers dime.
Great start to your new column. I look forward to more. Too bad the faceporn people didn't bother to read up on trademark law before choosing a name.. it's amazing how many companies fail to consider the legal ramifications of piggybacking on the success of someone else's corporate identity. The way trademark law works in this country, companies pretty much have to act like facebook in order to show the courts that they're actively protecting their marks.
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Sauce for the goose?
PassingWind 2nd Nov 2010
So if it starts with face, or ends with book, it violates their rights.
What a good job Microsoft don't take the same view - or are they quietly watching while they count the potential victims?

But hey, if you ever had anything book-ish, you could try going for facebook if they succeed here. Sauce for the goose ...
The existence of facepic.com, which predated facebook by many years, pretty much invalidates their trademark claim.
If you computer dorks would quit paying for it we wouldn't have to be concerned about an escort service now would we happy Both parties should use the money they'll spend on lawyers and use it for the better of mankind, and yes sex is part of the better stuff mankind is capable of.
...than Violet Blue? Sorry, but I think she looks just like a middle aged version of Lady Gaga... Not my cup of tea. sad
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FB suing over Trademark violations??
msandersen 6th Nov 2010
Facebook suing over the use of their Intellectual Property? Hmm, has a familiar ring... like how they stole someone else's intellectual property in the first place perhaps??
How ridiculous! Facebook is just another big kid on the block trying to prevent anyone else with an idea from launching. I know Facebook and Faceporn sound alike and look alike, heck I bet Mr. Zuckerberg would even say they rhyme. Afterall any word placed after the word face is clearly a copyright infringement. The NHL better change the Faceoff to some other term. Better not use the terms facetime, or facelift for fear of lawsuit. I could go on but give me a break.

The logo itself didn't look anything like facebook's logo nor did it imply that relationship. Knowledge of the social networking site of Facebook may give the impression that Faceporn is a social networking site geared toward porn... Hmmm where did I see something similar... Oh yeah Adult Friend Finder and Friend Finder would fall into that category, the difference here is that not only is the connection implied it is the same company.

If anything I'd say that Facebook owes FacePorn lost revenue for the period of embattlement with the social networking giant.
These sites are ok, but adultsocialonline.com is better. How come you didn't do your article on that?
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good idea about facebook
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Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.

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