Appistry's Sam Charrington (Vice President of Product Management & Marketing) and I enjoyed a long chat about the companies newest marketing move, giving software away to develop a broad developer community. Since I have seen this done before, I wanted to know more about what the company was doing besides "throwing the software over the wall in the hopes that someone would catch it.
Virtualization reaches from hand-held devices to the data center to the clouds. Virtually Speaking examines the forces behind this expansion, the suppliers of the technology and the organizations using the technology.
Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.
Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with 20 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.
I recently spoke with a couple of folks from Marathon Technologies, Steve Keilen, VP of Marketing, and Michael Bilancieri Director of Products, about a new product they were launching everRun VM. I've posted about Marathon a couple of times in the past.
Dror Gill, Chief Strategy Officer of Ceedo Technologies Ltd. and I played an exciting round of Email tag a few weeks ago.
I've spoken about Egenera several times in the past and pointed out that it was one of the very earliest players offering blade computers and the related management software. Egenera called this software PAN (Processing Area Network) manager.
Quite a while ago, I had an interesting conversation with the good folks of Tek-Tools. They've been offering management tools for physical environments for a number of years.
It's no surprise that the virtual machine software companies are doing their best to "get there first" and block the entrance of other competitors. This isn't a new battle (see Speculation about embedded hypervisors or Embedded virtual machine software).
I see a great deal of technical excellence and keep wondering why a good deal of the folks I speak with fail to consider Novell and its products. Most of the issue, from my warped perspective, revolves around a Novell's use of, bland, technically correct marketing messages.
Now that Novell has acquired PlateSpin the two companies have wasted little time to present what they hope will be an enticing combination of products. It will be interesting to see how suppliers such as Cassatt, Surgient, VMlogix and the like will respond.
Today HP is announcing its salvo in the battle for the next generation datacenter (NGDC). HP wants to be the winner in the battle for the universal hardware platform for virtualized applications, the battle for management and orchestration software for that datacenter and the battle to provide key global services to help organizations move from where they are today to fully deploying the NGDC.
As I was getting ready for my flight to chilly Salt Lake City, I happened across a note from those industrial sorcerers over at Transitive. I hope that I'm not boring you with information about this company.