Ceedo: Application Virtualization for the Desktop

Ceedo: Application Virtualization for the Desktop

Summary: Dror Gill, Chief Strategy Officer of Ceedo Technologies Ltd. and I played an exciting round of Email tag a few weeks ago.

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Dror Gill, Chief Strategy Officer of Ceedo Technologies Ltd. and I played an exciting round of Email tag a few weeks ago. Ceedo presents its technology as "portable desktop virtualiztion." What does that mean? Well, my posts Just what is “desktop virtualization” anyway?, The Role Application Virtualization Plays in Desktop Virtualization, and Processing virtualization and desktop virtualization laid down the foundation for looking at Ceedo and its products.

Dror's messages came in at a time when my time was totally consumed by two large projects that are thankfully completed. So, rather than actually speak with one another, we just exchanged messages. Dror also sent along a presentation deck.

Ceedo has developed application virtualization technology for Windows environments and is focused on using that technology to create virtualized desktop environments. The technology intercepts calls to Windows that access the registry or the Windows filesystem. These calls are then redirected to the application virtualizaiton technology developed by Ceedo.

Ceedo's description of their technology

Ceedo’s unique virtualization technology creates a portable virtual desktop, which launches on any Windows™ host PC with no need to pre-install any software, drivers or agents. Ceedo’s technology takes a suite of standard off-the-shelf Windows® applications, without requiring any source modifications or an offline “packaging” process, and virtualizes them in real-time, creating a “workspace” where the applications can interact with each other. Ceedo’s portable virtual desktop runs on top of and leverages the exiting Windows® OS on the host PC, thus eliminating both the licensing costs and the footprint of a full virtualized OS, and works fully in user mode, enabling operation on locked-down PCs. Both the Ceedo virtualization core, and the applications that run on top of it, are fully managed, deployed and updated remotely.

Snapshot analysis

Ceedo faces stiff competition from some pretty large companies, such as Citrix XenDesktop and Client-side application streaming, Microsoft Softgrid, HP Consolidated Client Infrastructure and VMware's ACE and VDI solutions. It also faces competition from ClearCube's Sentry, Endeavors Technologies' Application Jukebox, LANDesk's Application Virtualization, Moka5's LivePC, RingCube's MojoPac and a few others. So, regardless of the strength of Ceedo's technology, the company is going to have to work hard to find ways to get the market's attention. The fact that the term "desktop virtualiztion" could mean a number of different approaches and different technology only adds to this challenge.

The idea that Ceedo is implementing appears sound. I guess that's why others, such as Microsoft's SoftGrid, Moka5's LivePC are heading down the same technological path.

In my view, the key issue here is not whether the technology is workable. The fact that others have taken similar approaches and have thousands of customers actually using their technology demonstrates that it is a workable approach. The real challenges, like the challenges faced by so many small software companies, revolve around making IT decision-makers aware of the company and its products, getting them to consider the products and then getting them to select the products over the products being offered by all of the others.

Topics: Operating Systems, CXO, Hardware, Software, Storage, Virtualization, Windows

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

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5 comments
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  • It's all about customers who will talk publicly

    Dan's last paragraph is key - what can these small companies do to make their voice heard? My opinion, they need customers who will talk publicly about why they chose Ceedo (or insert other company no one has heard of) over XYZ company and for what BUSINESS reasons - technology reasons don't matter in a crowded field. Getting a customer to this point is tough, I realize, but I'd encourage these small vendors to do everything they can to secure at least one. I've seen it work wonders for new business, press, analysts and investors.
    InstantBP
    • Ceedo Customer Testimonials

      You can view testimonials from Ceedo's enterprise customers here:

      http://opensource.sys-con.com/read/510169.htm
      http://www.ceedo.com/company/mar-03-2008-ceedo-and-eutronsec-e-banking-solution.html

      Dror.
      drorgill
      • Thanks Dror!

        Thanks for those pointers, Dror. One of these days I'm going to have to speak with some of them to get their view of things.

        Dan K
        dkusnetzky
  • Why buy Ceedo?

    With so much established competition, what reason do we have to buy Ceedo?

    - John Musbach
    John Musbach
  • Why I use Ceedo

    Some of the reasons I use Ceedo are:

    1) No need for admin privileges on the host PC.

    2) Ceedo will run just about any every-day user application you throw at it, with the exception of .NET applications.

    3) Elimination of licensing issues due to multiple installations of applications (don't need to have apps installed on more than one device).

    4) Application support is improving on an ongoing basis.

    5)Ceedo has a decent online applications directory with over 100 useful programs listed.

    6) The Ceedo community is growing and assistance can usually be found in the Ceedo forums.

    7) The Ceedo management team listen to what their customers/ users are saying.
    ken_r