Citrix Analyst Meeting - killer demo

Citrix Analyst Meeting - killer demo

Summary: Citrix showed the power available when a supplier can deploy a well-integrated set of access virtualization, application virtualization and processing virtualization products.

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The analysts were herded through the Citrix demo center. A really slick presenter, Brad Peterson, Director of Executive Engagement for Citrix, showed us the demo infrastructure and then ran through a demo script showing someone opening a spreadsheet, making changes to it and then taking over that VDI session from another device. The next device was a MacBook running Snow Leopard. The demo then went on to show a device running the developer version of Windows 8 accessing that same session. Then an iPod was used. All sorts of smartphones were next on the list.

This was a wonderful demonstration of what can be done if access virtualization, application virtualization and processing virtualization are integrated.

This demo, of course, really only showed a portion of what the company does. A good deal of the products work behind the scenes. What they do is important, but really hard to demonstrate in eight minutes.

Good job, Brad!

Topics: Virtualization, IT Employment, Windows

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

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5 comments
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  • Summary

    herded<br>slick presenter<br>integrated single company demo<br>can't remember<br>no info on architecture<br><br>I pass. No interest.

    Shoot from the hip advice ...
    ... you put in the effort to write, I'll put in the effort to epxpore.
    jacksonjohn
    • RE: Citrix Analyst Meeting - killer demo

      @johnfenjackson@... Thanks for your comment. If you aren't interested, please feel free to skip the post.

      Dan K
      dkusnetzky
  • Citrix is bad at communicating publicly but great one on one

    My big complaint with Citrix is that it is utterly impossible to understand anything about any of their products by looking at publicly available websites and documentation. Some products you can't even tell what they do. You can't tell how they are bundled together. Its just bizarre how bad their information is.

    However, once you see their products in action and start talking regularly with their sales teams and consultants its plainly obvious how amazing their software really is. And its inexpensive! Its barely even the cost of a Windows (+SA) desktop license. Plus you have the ability to implement redundancy, replication, remote access, etc for little to no extra cost.

    XenDesktop/XenApp/XenServer combined with AppSense Suite and a good SAN implementation is just a no-brainer for anyone with more than a few desktops.
    cabdriverjim
    • RE: Citrix Analyst Meeting - killer demo

      @cabdriverjim I agree that once someone discusses how the pieces fit together, the picture becomes far more clear. I agree that their website and marketing materials need some work.

      Dan K
      dkusnetzky
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