Virtually Speaking

Dan Kusnetzky, Paula Rooney and Ken Hess

"Cloud computing": What is it exactly?

By | February 8, 2010, 4:00am PST

Summary: Wall Street Journal comments on cloud computing

While doing my morning news scan, I came across the article ‘Cloud Computing’: What Exactly Is It, Anyway? By Roger Cheng of the Wall Street Journal. Although not an attempt to establish a complete framework, the article is likely to be helpful to business people.

Analysts, on the other hand, like to create a more complete description that broadly defines a topic and examines the components. The Cloud Codex has been very useful for 451 Research subscribers because it is comprehensive.

We’re well beyond the definitional phase of research and are starting to delve more deeply into use cases, best and worst practices as well as trying to understand what over 200 suppliers are doing in this area.

At first glace, cloud computing appears to just be a rehash of past IT stories.  We tend to think that it is an important trend that needs focused attention.

What do you think? Is cloud computing an overused, over-hyped marketing catch phrase or an important trend?

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Daniel Kusnetzky is a distinguished analyst and the founder of the Kusnetzky Group LLC.

Disclosure

Dan Kusnetzky

The Kusnetzky Group LLC is an independent technology industry research firm that focuses on system software, virtualization and cloud computing technology.

Dan's opinions are based upon research, personal experiences and actual use of technology. They are not based upon the relationships the company may or may not have with suppliers, end user organizations, the media, consultants or other analysts.

Dan's research is available on a subscription basis through the Kusnetzky Group LLC. Dan's attendance at industry events or at client meetings may be sponsored by the client. Clients may provide hardware or software for testing prior to the publication of analysis that includes that product. Clients may also provide shirts, jackets, coffee cups, folders, backpacks, pens and other event chotchkies. While nice, these don't effect Dan's opinions or insight about those clients or their products.

Biography

Dan Kusnetzky

Daniel Kusnetzky, Analyst and Founder of Kusnetzky Group LLC, is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and marketing strategy for Open-Xchange; system software and virtualization research at IDC; and program and product management at Digital Equipment Corporation.; Today, Mr. Kusnetzky focuses on system software, virtualization technology and cloud computing.

Talkback Most Recent of 9 Talkback(s)

  • Over-hyped and inpractical
    The way I hear most pundits in the talkbacks here describe it, Cloud Computing is over-hyped, impractical and unnecessary.

    - I *want* control over *my* data. Not some mega corporation (Google, Amazon, or Microsoft).

    - I want localized hardware.

    - I want a localized OS/Apps. None of that web app crap.

    - If I want to share something over an Internet connection, then I will send it over an e-mail. Any files that I need to transport back and forth I have placed on a jump drive attached to my key-chain with backups made every night.

    - Networking wise, Cloud Computing, is again impractical. People can't look more than 5 minutes in front of them and realize that our network infrastructure just would not be able to handle the bandwidth. It creates more traffic on already over crowded "expressways".
    Have you ever sat in a school cafeteria with a thousand other students trying to all access the wifi at the same time? Or even at school/work in the morning when everyone is accessing the servers to log on. It's slow as hell and completely unreliable. Trying to fight everyone else to get my data, would be a nightmare. It would take years to catch up our infrastructure to do something of this magnitude. That money and time is better spent elsewhere.

    - Security wise, it adds more complexity, much more complexity. Physical and virtual security both come into play here. Do you trust XYZ Co. to keep your data secure? Who has access to it? What are they doing to prevent unauthorized access? Where are they putting it? Are you willing to admit that anything and everything you store there (Willing or unwillingly - Yes, I'm looking at you ChromeOS) will be made available to others, whether it is hacked or otherwise simply mishandled? Yes, Virginia, a server is a server, is a server. They can be hacked into just like any other computer. Some of you on here seem so willing to throw your lives into Google's hands, but yet are unwilling to ask the hard questions.

    - Lastly, why do we need it? What significant advantage does this give us over the way we run things now?
    ZDNet Gravatar
    Cylon Centurion
    8th Feb 2010
  • Cloud Computing is Real Despite the Hype
    Hi Dan,

    If you had asked the question: "Is cloud computing an overused, over-hyped marketing catch phrase AND an important trend?" Then, I could simply reply:
    YES.

    The word "cloud" has become so overused that the difference between "the cloud" and "the Internet" is roughly the difference between "Kleenex" and "facial tissue"

    But, it would be a shame if all the hype completely obscured the trend. Taken literally, cloud computing = Internet computing. The network is the computer.

    http://chaotic-flow.com/obscured-by-clouds-meaning-vs-marketing/

    The Web 1.0 Internet revolution arose as a result of the universal interface offered by the Web browser. Suddenly, anyone could access any global computing resource over the Internet as long as they had this one, standard client application. I like to think of this as application ? user interoperability.

    The shift we are seeing now on the Internet is driven by increased interoperability on the server side, or rather application ? application interoperability.

    The application-application interoperability of the cloud is a fundamental technology shift that has the potential to unleash the same kinds of disruptive economies-of-scale and disintermediation of legacy business models by aggregating computing resources in the same fashion that Web 1.0 did by aggregating users.

    But, this time the war won?t be fought at the user level between brick-and-mortar businesses and Web businesses. It will be fought at the application level between traditional closed, proprietary on-premise software and open, standards-based cloud offerings.


    by Joel York
    at http://chaotic-flow.com
    ZDNet Gravatar
    york_joel
    8th Feb 2010
  • RE: The Cloud
    Basically the cloud is a euphemism invented to falsify a disagreeable concept. No sane company would likely contract with a strange corporation to manage and keep secure their precious and often secret information. So some inventive corporate whiz coined the "cloud" in an attempt to depersonalize their data grab. Not only could their "cloud" grab the goods, but they'd charge the sucker rent while doing so. Lots of companies do dumb things, as we know too well, but I doubt there are enough suckers to ever turn the cloud into a money machine.
    ZDNet Gravatar
    nikacat
    8th Feb 2010
  • ZDNet Blogger

    A logical outgrowth of managed services and hosting?
    If this concept were totally new, I could agree with part of your statements. "Cloud" appears to be an outgrowth of several products and services that have been available for quite some time.

    Suppliers of managed and hosting services have been doing this type of thing and have served organizations of all sizes.

    What seems to be new is self-service management tools, pay by the use rather than paying on a monthly or annual basis and applying various forms of virtualization technology to the environment.

    Dan K
    ZDNet Gravatar
    dkusnetzky
    9th Feb 2010
  • Cloud Computing is not just outsourced infrastructure
    And what's new is not just self-service management and pay-by-consumption.

    While these aspects are still valid, what's really different about cloud computing is the ability to build Internet-scale applications (scale-out, service-oriented, elastic, always-available, multi-tenant, failure resistent, federated, etc.); applications that can service hundreds of millions of users, process massive amounts of data, and participate in the Web ecosystem.

    Platform-as-a-service cloud compute environments, like Microsoft's Windows Azure platform (http://azure.com), provides support for applications that operate at Internet-scale, so that companies can focus more on business offerings without investing in huge engineering efforts in their own infrastructure.

    The earlier commenters are right, that cloud computing seems "impractical" because of the lack of control, localized hardware, incomparable security, etc. But those things are compromises made in these cloud platforms to enable massive scale.

    And thus cloud computing isn't just a different hosting environment for the same things we run now. It's actually more suitable for applications that need massive scale (think social networks, consumer-facing services, etc.), which often aren't as impacted by the different level of support for some of the things we need in our own data center environments.
    ZDNet Gravatar
    davidcchou
    12th Feb 2010
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    filhomarques
    19th Jul

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