From time to time, I run into a very clever marketing campaign that both is very informative and very entertaining. "Greg the Architect" is one of the best of these I've seen. TIBCO has combined humor, viral marketing and useful industry information into a set of videos that I think you'll really enjoy. You can meet Greg, his boss and an engaging group of antagonists here.
I'd like to thank Dan Ziman of TIBCO for introducing me to Greg and his friends.