Virtually Speaking

Dan Kusnetzky, Paula Rooney and Ken Hess

The REAL secret behind Microsoft iPad Apps

By | December 14, 2011, 11:30am PST

Summary: Sometimes my fellow ZDNetters hit the mark and other times, like this one, reality seems to be something only shown on television.

My ZDNet colleague, James Kendrick wrote, “Secret behind Microsoft iPad apps,” but got it totally wrong. Sorry, James, but you’re wrong on this one–way, way off, in fact. I know this because, like James, I started with Microsoft’s earliest products including DOS, Windows 286 and so on. There’s no need to battle it out over who has worked with their software the longer because there’s no real contest–we both have our histories. It is my history with Microsoft products that allows me to say how far off base James’ comments are.

James wrote:

“I believe the truth is a little more obscure, that Microsoft fears that the more consumers get exposed to alternative products on other platforms, the more they will desert the company’s flagship products.”

BUZZZZZZZZZZ! Wrong.

First, Microsoft is a software company. It makes software for people to use. That is its sole purpose in life–to produce computer software.

Second, Microsoft is a business. Microsoft is in business to make money. Microsoft makes software and sells it to people and corporations. It makes money doing that.

Third, one of Microsoft’s first commercial products was…wait for it…Microsoft Office…that ran on the…wait for it…MacIntosh. Crazy stuff there, huh? Nope, they’re a software company that sells computer software to people–people with Macs, PCs, phones and tablets of all kinds.

It’s pretty simple, really. No paranoia required or necessary. Microsoft isn’t worried about anything–in particular, it isn’t worried about losing marketshare for products that it already sells to the people that some believe would abandon them. That makes no sense to me.

Why would Apple users abandon Microsoft Office after more than 20 years? Good question. I’d love to hear the answer–or read it, as the case may be.

ZDNet’s BTL, Larry Dignan, had a more realistic view with his, “Microsoft’s iPad software barrage: Reality meets business savvy,” where he states that, “Going forward Microsoft should go crazy on Android too. It should be on every platform that has a lot of users.”

Yes, agreed. One more time, Microsoft builds iPad Apps because it is a software company that makes software that it sells to people with all kinds of computers.

End of story? We can only hope so.

No paranoia.

I now return you to your Angry Birds game, already in progress.

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Topics

Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with over 15 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

Disclosure

Ken Hess

My full-time employer is EDS (HP). I write as a freelancer for ZDNet. The postings and opinions on this blog are my own and don't necessarily represent EDS's, HP's, their subsidiaries or affiliates positions, strategies or opinions. I own no investments or direct financial instruments in the companies I write about.

Biography

Ken Hess

Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with over 15 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

Ken writes on a variety of topics including interoperability, virtualization, data center operations, databases, and open source software. He has written and co-written books on Linux, databases, and virtualization. He currently writes a System Administration column for Linux Magazine and is a regular contributor to Linux User & Developer magazine, ServerWatch.com's Trends and InfoStor. He often contributes to other online and print publications as well.

His first computer was a Commodore VIC-20, which he purchased because William Shatner was in the commercials.

In his limited spare time, Ken enjoys painting, drawing, and flinging angry birds at fortified pigs.

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I see. So the only real history
Mister Spock Updated - 15th Dec
@GrueMaster
is the one in which Microsoft is forever the "bad Guys".

Why are they suing OEM's that ship Android over worthless patents? Better, why are these OEMS (at least the ones that also have PC businesses) bowing down and paying licenses to keep Android instead of just shipping Windows Mobile (which is cheaper - at lease in licensing from MS)?

Becuase WP7 (Not Windows Mobile) was not avaliable at the time, and for the fact that the manufactures have quite alot of time and money invested into their Android phones, so there is no way they can just abandon them without incurring the loss of billions. That also explains why those same manufacturers are paying Microsoft the licensing fee, as they can see that Android is indeed infringing on Microsoft patents, yet they also understand they have billions invested into those android phones, so they can not simply "quit" using Android because they discovered that it is infringing on Microsoft's patents.

Quite logical.

plain
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Reminds me of an episode of House
toddybottom 14th Dec
I learned about the medical meaning of "Zebra".

http://en.wikipedia.org/wiki/Zebra_(medicine)

"When you hear hoofbeats behind you, don't expect to see a zebra"

Thank you for the blog post. While wild unsupported speculation might get the clicks on ZDNet, is it worth the stain on your reputation?
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Commonality guys, come on!
albionstreet 14th Dec
Obviously they have a common enemy now so expect more than some mutuality between the two.
ever happened to those two cash cows, MS would quickly become a small software house employing a few hundred people.
@baggins_z Hence why it's not odd to put office on other platforms.
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@baggins_z Actually MS has more than just 2 Cash Cows Now and their Gaming Division is actually very big now... There's some speculation that Windows Phone / Windows 8 will be the next big product for MS but personally I think their Server Apps, Gaming, OS and Office Products are enough to sustain them for a very long time!
@baggins_z : I guess you never heard of SharePoint or Exchange then. Exchange has always been strong [how many companies use it? Lotus Notes may be dead in the water - rumour has it maybe no further development] and SharePoint has garnered quite a bit of success. And of course the gaming division [as Peter Perry said]. If you compare against others, Google wouldn't be around if they didn't have their ad business. Apple may not be around if their gadgets [iPhone, iPod, iPad] didn't exist.
Everything said in this article was true a year ago, but a year ago Microsoft was not by all appearances actively developing for iPhone/iPad so this article doesn't really help us understand what has changed between then and now.
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Contributr
@anono
General Motors makes cars, trucks--vehicles in general. During war time, they made tanks and other war stuff too. Do you question them for changing with the times? And, if a company doesn't change with the times, they go out of business and I'm sure there would be people who'd say, "See? They didn't change with the times. They should've created mobile apps." There's just no pleasing everyone.
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Please me (consumer)
rhonin 15th Dec
@khess
1. Double the RAM on my iPad2
2. MSOffice on Android and iOS

Yes!!!
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When Windows Mobile was selling, did Microsoft ever create apps for the BlackBerry platform? Or apps for Palm when they had their competing Pocket PC?

One thing I've learnt of the tech media is they tend to have amnesia when it comes to Microsoft. Yes Microsoft is a software company and yes there shouldn't be any questioning of their motives if they want to now put out iOS apps. But going off history, Microsoft have always kept their crown jewels for their own platform. MS Office is an exception.

If WP7 was selling well, rest assure that we wouldn't be seeing Microsoft (the software company) developing apps on any other platform.
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Contributr
@dave95.

They developed for the Windows Mobile platform. What you're not understanding is that Microsoft has programmed products for Apple computers for a very long time so the fact that they're creating Apps for iPads shouldn't surprise anyone.
@khess

You might also mention that before Microsoft did their deal with IBM for DOS, and even for some time thereafter, they made most of their money designing software for Apple computers. The relationship goes back a long a long way.
@dave95.
Wrong, they worked with RIM for blackberry to work with Microsoft products including exchange and office. They worked with Nokia for Symbian doing the same. You are totally wrong here.
@dave95.
"When Windows Mobile was selling, did Microsoft ever create apps for the BlackBerry platform? Or apps for Palm when they had their competing Pocket PC? "

Why didn't you ask the next logical question: Did MS create apps for the Windows Mobile platform?

There was no mobile Bing client on any device, there was no mobile hotmail client on any device, there was no mobile skydrive client on any device, there was a mobile mesh client for windows mobile that never got out of beta, there was no mobile xbox client on any device, the list goes on and on.

One thing I've learned of Apple fanbois like you is they tend to have amnesia when it comes to Microsoft. You are lying (or ignorant) when you say that MS have always kept their crown jewels for their platform. Oh, except for Office which is their biggest product outside of Windows. Oh, and Exchange clients, probably their 2nd biggest product outside of Windows. Kind of weakens your point when you have to admit that MS has implemented their 2 biggest non Windows crown jewels for OSs other than their own. We could even bring up Active Directory protocol which they released to the world. To recap, other than Office, and Exchange access, and the Active Directory protocol, all the other crown jewels have been kept for Windows only. Kind of like saying "other than rape and murder and arson, I've never committed any serious crimes".

I know you really want to those hoofbeats to be a Zebra but they aren't. It's just a horse. MS has never been serious about releasing mobile clients for any platform, including their own. The change has not been that they've switched from developing software for their mobile OS to developing software for other mobile OSs, the change has been that they've started developing mobile software period.
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Contributr
@toddybottom

I should've but couldn't have said it better myself.
@toddybottom
+1
@toddybottom "Kind of like saying "other than rape and murder and arson, I've never committed any serious crimes"."

Should've used the "What Have the Romans Ever Done For Us?" quip happy
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@toddybottom
+1
Very well said.
plain
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@dave95. I personally think that Balmer and Company see it as replacing the PC in some roles and that means that they lose their share of the money...

Sure MS has their Exchange License from Apple but they would lose Word and Excel sales and Apple's iWork suite (the best thing out for the iPad in my opinion) could seriously damage their market share if people get comfy with them!
Sorry but I am standing by what I said. If WP7 was successful, we wouldn't have seen apps being developed for iOS or any other platform.

iPhone came out in 2007. If Microsoft were in the business of porting their software to other platforms we would have seen MS Office on the iPhone already. Just recently we've heard rumors of office for the iPad.
@dave95.
and yet Microsoft created Microsoft Office for Macs.

Why is that, as following your logic, they would not have.
plain
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Apple and Microsoft have been working together for more than 10 years! I personally believe that the Zune was nothing more than an attempt to keep Anti-Trust Lawyers away from the iPod... I mean, after all MS had stock in Apple when the iPod craze started!
windows 286??? I'm still at windows 7.
If you start your fight against a colleague, you better straiten your facts.
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Contributr
@m@...

Read some history. Windows 286 was one of MS's first Windows products. It looked like what was to become File Manager.
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"Why would Apple users abandon Microsoft Office after more than 20 years?"

Hopefully because they would realize that very little has changed with the product in the past decade or so - including the price! Especially with Mac OS versions of Microsoft Office, where the new features with each release are the new ways the documents do not translate across platforms. Of course most people have not heard of or would try products such as LibreOffice - but I would hope they would. Microsoft needs to write innovative software worth the price-tag if they want to stay relevant.
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Of course Microsoft is worried about losing market share. That would mean they are selling less product. Their object is to sell as much as they can to as many people as they can in as many ways as they can. That is the purpose of the business.
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The First commercial product from MS was BASIC. I have it for the Atari 800, which came out before the PC (and dos). They also had Word for DOS far earlier than the Mac (1983 - Mac came out in 1984). While they were making money with Word and Office on the Mac, they were also telling customers and OEMs that they had a better product in the pipeline (WIndows).

If they were a software house intent on making better products, how come there are so few Windows Phones? Why are they suing OEM's that ship Android over worthless patents? Better, why are these OEMS (at least the ones that also have PC businesses) bowing down and paying licenses to keep Android instead of just shipping Windows Mobile (which is cheaper - at lease in licensing from MS)?

If you seriously want to start talking about Microsoft product history or business tactics, maybe you should do a little more fact research first. Just don't use Bing - your results may be just as skewed as your articles.
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I see. So the only real history
Mister Spock Updated - 15th Dec
@GrueMaster
is the one in which Microsoft is forever the "bad Guys".

Why are they suing OEM's that ship Android over worthless patents? Better, why are these OEMS (at least the ones that also have PC businesses) bowing down and paying licenses to keep Android instead of just shipping Windows Mobile (which is cheaper - at lease in licensing from MS)?

Becuase WP7 (Not Windows Mobile) was not avaliable at the time, and for the fact that the manufactures have quite alot of time and money invested into their Android phones, so there is no way they can just abandon them without incurring the loss of billions. That also explains why those same manufacturers are paying Microsoft the licensing fee, as they can see that Android is indeed infringing on Microsoft patents, yet they also understand they have billions invested into those android phones, so they can not simply "quit" using Android because they discovered that it is infringing on Microsoft's patents.

Quite logical.

plain

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