Virtually Speaking

Dan Kusnetzky, Paula Rooney and Ken Hess

Viridity EnergyCenter - accurately modeling data center energy use

By | June 7, 2010, 3:02am PDT

I’ve been mulling over some remarks made by Mike Rowan, Founder and CTO, Viridity Software, at The Future-Net Conference and Expo a while ago. I’ve been meaning to post something for some time.

Viridity’s key points

  • There are over 3 million datacenters in the US today. On the order of 1.5% to 2.5% of US power consumption can be attributed to these datacenters. At the current rate of growth the US will need 30 new generating plants by 2015.
  • Energy (power and cooling) are among the fastest growing costs of datacenters. (Note: staff and communications are the largest cost factors today.)
  • Datacenter operators often don’t know how much power is being used on a moment by moment basis.
  • IT is becoming more agile and dynamic while facilities are largely static.

Snapshot analysis

As my colleague, Andy Lawrence, Research Director of the 451 Group’s Eco-IT service, would point out, Viridity has been on our radar screen for over two years and has continually refined its messages (451 subscribers can read his report on this company).

He would also point out that there are quite a few competitors such as Scheider Electric APC, Emerson Electric and the suppliers of systems for datacenters, such as HP and IBM. All of them and a number of smaller startups want to play too. So, the company has its work cut out for it.
Viridity appears to have developed a clever way to get a handle on some aspects of power consumption in a relatively low cost way. Getting to the big picture is likely to require the company to develop partnerships with others.

Mikes presentation brought out some interesting points that should be considered by those operating datacenters.

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Daniel Kusnetzky is a distinguished analyst and the founder of the Kusnetzky Group LLC.

Disclosure

Dan Kusnetzky

The Kusnetzky Group LLC is an independent technology industry research firm that focuses on system software, virtualization and cloud computing technology.

Dan's opinions are based upon research, personal experiences and actual use of technology. They are not based upon the relationships the company may or may not have with suppliers, end user organizations, the media, consultants or other analysts.

Dan's research is available on a subscription basis through the Kusnetzky Group LLC. Dan's attendance at industry events or at client meetings may be sponsored by the client. Clients may provide hardware or software for testing prior to the publication of analysis that includes that product. Clients may also provide shirts, jackets, coffee cups, folders, backpacks, pens and other event chotchkies. While nice, these don't effect Dan's opinions or insight about those clients or their products.

Biography

Dan Kusnetzky

Daniel Kusnetzky, Analyst and Founder of Kusnetzky Group LLC, is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and marketing strategy for Open-Xchange; system software and virtualization research at IDC; and program and product management at Digital Equipment Corporation.; Today, Mr. Kusnetzky focuses on system software, virtualization technology and cloud computing.

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