Guest Bloggers

Latest Posts

XM+Sirius merger thoughts

XM+Sirius merger thoughts

Personally I think the merger could be a good thing for not only the two companies, but for the listeners as well. My reasons are likely different than most of what you will read out there, but there are some things that the new company could do that many people may not have even considered.

published February 21, 2007 by

Comments

YouTube jilted, Joost is Viacom's new BFF

YouTube jilted, Joost is Viacom's new BFF

Not two weeks after Viacom served YouTube with a major smackdown, Viacom has announced it is getting cozy with new Internet Television company Joost, and will provide free programming from MTV, BET, and Paramount Pictures.It seems obvious that Viacom wanted more order to the chaos of YouTube as is apparent from the Press Release: Janus Friis, founder of Joost said, “We built this platform from the ground up, with companies like Viacom in mind.

published February 19, 2007 by

Comments

CommunityNext Highlights

CommunityNext Highlights

300-400 people got together this weekend at Stanford to find out what would happen if you supplied them with unlimited Red Bull and Rice Krispie Treats. Organized by Noah Kagan and described as...

published February 12, 2007 by

Comments

Is there a role for humans in digital marketing?

Is there a role for humans in digital marketing?

Guest Blogger Chas Edwards of Federated Media  Smarter minds than mine (BuzzMachine's Jeff Jarvis on frictionless "open ad marketplaces," and Google's Eric Schmidt on his preference for targeted ad bots over targeted ad salespeople) have argued that algorithms and auctions will create market efficiency for advertisers and publishers, and with market efficiency, a kind of "perfect" ad pricing that recognizes value more intelligently.

published February 9, 2007 by

Comments

Chas Edwards: Conversational marketing, viral success & your product

Chas Edwards: Conversational marketing, viral success & your product

Guest Blogger Chas Edwards of Federated Media  Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap. But here’s the catch.

published February 6, 2007 by

Comments

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.

Top Stories