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Foursquare partners with Bay Area Rapid Transit

By | October 22, 2009, 4:48pm PDT

Summary: Today, BART announced a partnership with location-based social network Foursquare. BART will award $25 promotional tickets each month for the next three months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November. Foursquare will also supply a BART “badge” for frequent riders who checkin to the [...]

Today, BART announced a partnership with location-based social network Foursquare.

BART will award $25 promotional tickets each month for the next three months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November.

Foursquare will also supply a BART “badge” for frequent riders who checkin to the 43 stations around the bay area. BART is taking advantage of the Tips section of Foursquare by listing popular venues and things to do around BART stations as well.

This is a genius move by both BART and Foursquare because neither party really has to do anything except watch the social web. Don’t be surprised if Foursquare inks more deals like this with local companies.

Make friends with me on Foursquare.

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Bay Area, Foursquare, BART, Business Structures, Social Networking, Blogging, Finance, Online Communications, Marketing, Advertising & Promotion, Internet, Andrew Mager

Andrew Mager is a hacker advocate at Spotify in New York City.

Disclosure

Andrew Mager

Andrew Mager works for Spotify.

Biography

Andrew Mager

Andrew Mager is a hacker advocate at Spotify in New York City. Before moving to NY, Andrew worked at SimpleGeo & Ning in San Francisco. Previously, he was an associate technical producer at CBS Interactive. Andrew studied print & electronic journalism at Virginia Tech, where he created a student-run online news publication called Planet Blacksburg.

In 2006, Andrew interned at ESPN in Bristol, CT, working for the Sports Production team doing Javascript and SQL experiments. Prior to that, he worked at the WSLS-TV NBC 10 in Roanoke, VA, as a web intern. In his freshman year of college, Andrew worked at the local ESPN Radio station answering phone calls and writing scripts for the local afternoon talk show.

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