Gary Vaynerchuk's Keynote at SxSW 2010

Gary Vaynerchuk's Keynote at SxSW 2010

Summary: The absolute best talk at South By Southwest is Gary Vaynerchuk's. Last year, I captured all of his great quotes, and this year I'm doing it again.

TOPICS: Apps, IT Employment

The absolute best talk at South By Southwest is Gary Vaynerchuk's. Last year, I captured all of his great quotes, and this year I'm doing it again. It's sort of like a Bible for how to be successful. Vaynerchuk's authenticity redefines the world.

The following is a combination of me furiously typing what Gary says, and some pictures I took at his presentation. I really hope you enjoy this.

Gary Vaynerchuk Keynote at SxSW 2010

I'm obsessed with then we draw lines in the sand, as people. Like when we say we aren't going to do things. Like, "why the heck would I check in somewhere?" If someone gives you a f**king beer for checking in, you're going to check in.

I think we are very quick to make asumptions about things we aren't going to do.

No matter what you think you are right now, no matter what you think you do right now, every person is going to be in a couple of industries, and it's coming fast and coming soon. And it's called customer service.

The fact that anyone cares about what you have to say; that's a big deal. People need to start taking this seriously.

Because everyone has an audience, the game is changing dramatically. Everyone has a voice.

Whip out your phone with purpose.

I don't care if you build the greatest app of all time, your product is going to have a problem eventually if you don't give a f**k.

Gary Vaynerchuk Keynote at SxSW 2010

Real dead and simple: companies don't give a f**k. They don't care about users enough. Like when somebody like Zappos gives a solid f**k, we go crazy. I think that caring is massively underrated.

Company: "How can I get more Twitter followers?" Gary: "Why do you want Twitter followers?" Company: (Uhhhh, so I can spam them)

Everyone is trying to be a 19-year-old dude. Everyone is trying to close too fast. Give it a little time. It's so amazing what a soft sell can do.

Gary Vaynerchuk Keynote at SxSW 2010

The reason we love our parents is because they loved us first. Every single company should take this advice.

You have to do good first. That's the only way you are gonna convert. Back in the day, when the douchebag gatekeepers controlled the market, it was hard to penetrate, but now we all broadcast. Word of mouth works now, much more than ever. @-reply every single person.

Gary V at SxSW 2010

If you're not recognizing the social trends right now, you are gonna miss out.

Experience and interaction has enormous value right now. People are not buying things for content now; there's a lot of good quality content for free.

Gary V at SxSW 2010

If you mug women at night, and you're happy, do it. I'm serious. (I'm not). I want people to do what they love.

The Internet is 15 years old, hasn't had sex yet, and is just getting started. This platform is so massive, and it was never practical about building a business about what you love when you have a real job.

Gary V at SxSW 2010

There is a bunch of low-hanging fruit, and people are gonna start eating those grapes.

People ask, what am I driven by? I'm driven by gratitude. I was born in a sh*tty place. If my parents didn't leave that place, one of three things would have happened to me: Jailed, killed, or one of those crazy Russian billionaires that was dominating. I've had a 30 year run with very little death in my family. I'm so grateful. To have this much support; is insanity. Then when you add a child, life gets so much better. I am so lucky. I almost think I'm a Jets fan to offset it.

I want to sit with 80 and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, "I wish I had more money". I feel bad for those people though because they didn't have the out that we have. If you are sitting at SxSW right now, you are so lucky. You are way ahead of everyone.

There's no "selling" people anymore. There are gonna be forced into the game anyway.

Love your family more than anything, and you always win.

Best wine if you're stranded on a deserted island? 1982 Salon champagne

Agencies are playing politics to keep the client. If they spent 1/5th of that time being creative, and trying to make sh*t happen, they would be way more successful. I think what creative agencies need to is to be creative.

Work/life balance is the only challenge I'll ever have. I'm addicted to the process. The second I make a decision, I've won. The process is the game. I'm never fearful of business ever, because once I've decided to do it, I've won. The only thing I'm ever scared of the health of my family and friends.

Gary Vaynerchuk at SxSW 2010

People make decisions, not f**king robots.

Topics: Apps, IT Employment

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Seems like Gary likes the word f**k.

    Nice speech Sparky. Class act. :-(
    • Thanks!

      You had to be there to really enjoy it. Next year I will do a video.
      Andrew Mager
      • GV F Word, etc.

        he's a good guy. i've been buying wine from wine library for a long time now. but ADD much? yes. lots. F word is prolly his way of dealing with nervousness. his heart is squarely in the right place.

        still, i wish he'd be slightly less off the cuff, and slightly more ritulin'd...
  • Interesting motivational talk ...

    ... what occurs to me is that major companies are not trying to love their customers ... but trying to lock them in an asylum with a straghtjacket.

    Just look at the Apple lock in.

    I came cash in hand to buy a DELL server last week, just for home use to secure my data. Cost of the machine ?950. Cost of a single DELL 2TB disk? ?790.

    (me) "I'll have the machine with cabling and disk trays then ... and buy my own disks."

    (DELL) "No can do. Unless you buy our disks the RAID controller won't spin them up."

    (me) "Don't be silly - you'd have to modify the RAID card and the disks to achieve that!"

    (DELL) "Correct. Before you ask; if you don't order disks I won't sell you the proprietary cabling or the proprietary disk trays.
    Can I have your order now?"

    (me) "No can do."
  • Great recap!

    What a great recap. I love GaryV, wish I was there. Thanks for this. You can scale caring, but you have to get other people on board who truly care (and pay them well to do all the caring).
    • Thanks

      Come next year, it's worth it.
      Andrew Mager
  • RE: Gary Vaynerchuk's Keynote at SxSW 2010

    Thanks for recap of Gary V. He is so inspiring as always.
    His talks are really sharp. It awakes you from inside !
  • RE: Gary Vaynerchuk's Keynote at SxSW 2010

    lots of inspiring stuff here, thanks for posting for those of us who couldn't
    make it to austin this year.
  • Look for lots more good from this one!

    I'm a GOF with 66 years of life experience. Which means that I'm truly an old 'un, but also means that I can recognize a really good young 'un!

    Here we have a guy with his head screwed on straight. And at such a young age, that's REALLY impressive.

    Let's all watch him - and look for lots more good!