When I hear the name Gary Vaynerchuk, I don't immediately think wine. Yes, his online wine empire is explosive, but he is multi-dimensional. His fame has changed him, but only for the better.
Gary gets bombarded with hundreds of emails every day, but still manages to connect with everybody. He sits on UStream.tv reading and responding to every comment in the chatroom:
He constantly preaches simple and inspirational messages. He gave the keynote at the New Media Expo, and I was glued.
I took extensive notes, but one quote jumped out at me:
If it’s not in your DNA, you are not gonna be able to do it. What you need to do is understand who you are and execute against it. What do you give a crap about?
When his favorite football team has a press conference about an all-star quarterback joining the team, Gary will wake up at 3:30 a.m. to connect with his fans, even if he's on business in India and has to wake up in a few hours to do a video:
Gary's personal site isn't about sniffing and swirling wine, it's about what he loves to do: sharing words of wisdom that he's learned with his community.
I think Gary understands "the web life". He is managing his personal brand, connecting with his audience, learning new things, and having fun. He is taking advantage of the web, and using to inspire and innovate.