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Let's hope Facebook can integrate FriendFeed's special sauce

By | October 18, 2009, 1:43pm PDT

Summary: Even since I have been stalking my high school buddies on Facebook in 2004, I can remember the thrill I got inside: “Man, this site is addictive, and I don’t see it going away any time soon”. As with any growing engine, you have to make sure it doesn’t get too hot too fast, or it [...]

Even since I have been stalking my high school buddies on Facebook in 2004, I can remember the thrill I got inside: “Man, this site is addictive, and I don’t see it going away any time soon”.

As with any growing engine, you have to make sure it doesn’t get too hot too fast, or it will bust. Facebook isn’t at that point yet, but I get nervous when they shell out $50 million to acquire a company that is striving to do the same thing, but do it better. I get even more nervous when that smaller, better site becomes a ghost town, as MG Siegler puts it on Techcrunch.

I’m talking about Friendfeed, a site that has a great user experience for communicating with people and sharing rich content. They do a better job than Facebook when it comes to presentation and interactivity; ask anyone who uses the two regularly. Friendfeed does “real-time” better (I know, I hate that buzz word). Comments come in as they happen… but the problem is, no one is listening.

Everyone is hanging out on Facebook. No one uses Friendfeed anymore.

If someone comments on my Friendfeed page, I have no idea.

Social web pioneers like Scoble, Steve Gillmor, and Louis Gray used to swear by Friendfeed, but they aren’t using it as much anymore.

I just hope Facebook’s growing infrastructure can accommodate and integrate the brilliance that lives inside the brains of the Friendfeed engineers.

I hope Facebook can learn the following from Friendfeed:

  • How to make the news feed breathe faster
  • Make the Twitter integration more relevant by learning how to tag people mentioned in status updates
  • Use the Tornado web server
  • Learn how to make search real-time

I want Facebook to make the right decisions, but I’m a little worried. When Facebook acquired Friendfeed, why did someone quit?

Will Facebook inherit the “good parts” of Friendfeed without ruining the experience on Facebook that we are already addicted to? And where does that little blue Twitter bird fit in?

Let’s hope Zuck can extract the special sauce from Friendfeed, and not eat it.

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Andrew Mager is a hacker advocate at Spotify in New York City.

Disclosure

Andrew Mager

Andrew Mager works for Spotify.

Biography

Andrew Mager

Andrew Mager is a hacker advocate at Spotify in New York City. Before moving to NY, Andrew worked at SimpleGeo & Ning in San Francisco. Previously, he was an associate technical producer at CBS Interactive. Andrew studied print & electronic journalism at Virginia Tech, where he created a student-run online news publication called Planet Blacksburg.

In 2006, Andrew interned at ESPN in Bristol, CT, working for the Sports Production team doing Javascript and SQL experiments. Prior to that, he worked at the WSLS-TV NBC 10 in Roanoke, VA, as a web intern. In his freshman year of college, Andrew worked at the local ESPN Radio station answering phone calls and writing scripts for the local afternoon talk show.

Follow @mager on Twitter.

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good idea about facebook
gavin.chan 2nd Oct
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Waste of time
Christian_<>< 18th Oct 2009
Social Network = Big mistake

People are going to regret spewing
'private-date' all over a public domain
with no rules...

For the record, I use FriendFeed as much as I ever have. It's
easy to lump me in with those who have tapered off, but
anybody who thinks I have been decreasing my use hasn't
been paying attention.
If you want to know when somebody comments on your
page, then you can signup for notifications here:
http://friendfeed.com/settings/notifications You can request
email or IM notifications for comments on your own items,
things you have commented on and more.
Someone didn't talk to you in 7 minutes? Ghost town!!
0 Votes
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FriendFeed? how long has that been around?
sir_cheats_alot@... 19th Oct 2009
Not making light of it; i really never heard of it until just now. but then i never heard of Facebook until about February of THIS year, and man...FB doesn't live up to it's hype. It's horribly slow loading: it takes more then 2 minutes to JUST to load the home page on my connection. on Myspace, i'm on in less one minute and at my inbox. The only reason i keep the account is because my sister doesn't use myspace(which is better,IMHO) anymore.
0 Votes
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good idea about facebook
gavin.chan 2nd Oct
A good post. Do you know tattoo? It is quite amazing. We supply kinds of tattoo kits, tattoo machines, tattoo needles, tattoo ink and so on. Please buy tattoo machine kits for sale at wholesale price from us.8d4AX

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