New Facebook design focuses on status

New Facebook design focuses on status

Summary: I've been testing Facebook's new design for months now and one thing I've noticed is their emphasis on the user's status. When logged in and looking at your profile, it's the first thing that jumps out at you.

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I've been testing Facebook's new design for months now and one thing I've noticed is their emphasis on the user's status. When logged in and looking at your profile, it's the first thing that jumps out at you.

I love the status updates because I can easily keep up with my friends without actively contacting them. I've been slowly building my Twitter audience, but most of my college friends have no idea what Twitter is. Most of my friends who have graduated from college still login to Facebook just to update their status, so it's nice that they are putting it right up front.

The latest iteration of News Feed includes a status updates tab:

And while you are chatting with a friend and they update their status, it interrupts the chat:

Is this a Twitter killer? Not yet, but Facebook is doing a great job of integrating the whole Twitter idea as just a simple feature.

Topics: Social Enterprise, CXO, IT Employment

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4 comments
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  • Facebook vs Twitter

    I like the status updates in Facebook, and the new ability to comment on a user's status, and yes there's similarities there to Twitter, but I think there's a difference in how users use the status updates of each service.
    With Facebook you often see statuses such as "Username is going to the beach tomorrow. (updated on monday)".
    This kind of status updating is more of a daily or weekly status, I guess it could be termed 'passive status updates', as in the user updates when they feel they have something really great to tell everyone.
    With Twitter, statuses seem to be updated a lot more regularly. Light users tend to update a couple of times a day, and heavy users update a couple of times an hour. Either way, generally, this tends to be a more frequent updating of their status ie. "going for coffee with @friend1", "at the pub with @friend2 and @friend3", etc. It becomes more of an 'active status update' as in "what are you doing (right this second)?".
    I this is essentially what distinguishes the two services' status updates and makes the services unique from each other.

    Facebook is covering a lot of aspects of social networking (photos, videos, messaging, chatting, etc) and pulling it off well, but because of the mindset between the two services, I don't think putting status updates front & centre will pose too much of a threat to twitter, especially seeing as twitter has quite a significant userbase behind it now.
    markbate
  • RE: New Facebook design focuses on status

    @markbate

    But Facebook's new design says, "What are you doing right now?"

    I think they are going right at Twitter.
    Andrew Mager
    • RE: New Facebook design focuses on status

      @Andrew Mager

      good point. I missed that. the rewording is one of those
      subtle little things in the redesign.

      also, thinking about it, if you look at the native iPhone
      app, the home screen just lists your friends' statuses and
      recent photos. It's quite different to home screen of
      MySpace's native app, which acts as a menu to various
      features of the service.
      It's interesting to note also that the Facebook app doesn't
      have the "right now" part of the status question. It just
      simply asks Twitter's tag line of "What are you doing?"

      Okay, so maybe Facebook are trying to convert their status
      feature into a twitter clone, I guess the big question is then
      whether the users will go along with it?
      markbate
  • RE: New Facebook design focuses on status

    I'm horrible about updating my Facebook status. I'd say that only around 10%-15% of my Facebook friends update theirs regularly.
    ParrotHeadFL